official Media of the BC Hotel Association


InnFocus Magazine

Decision makers in the hospitality industry value InnFocus as a credible source of information and ideas. With a targeted readership of over 2,100, its high quality editorial enlightens hoteliers while showcasing our clients' premier products and services.


Hotel Owners and General Managers representing over 1,800 hotels across BC are mailed InnFocus each quarter. These senior executives have decision-making authority over all aspects of their hotel's operation. Secondary readership is by all department heads who influence the buying decision.


  • Mailed Circulation: 2,050
  • Emailed Circulation: 2,300
  • Readership: 10,250
  • InnFocus is distributed quarterly by subscription and controlled circulation.

Digital Circulation & Online Presence

The digital version of InnFocus includes links to all ads. The magazine is posted on each page of the BC Hotel Association's website and is posted on EMC's site.

Extra Circulation

The Spring issue will be distributed to all delegates at the BC Hospitality Summit.

“As a result of our campaign in InnFocus magazine, hospitality sales in BC have increased. The advertising team is pleasant, easy to deal with, and proactive in reaching out to us with opportunities that may interest us.”
- Carly Jellis, Marketing Manager, Hospitality Marketing Strategy, TELUS Business