official Media of the BC Hotel Association


InnFocus Magazine

Decision makers in the hospitality industry value InnFocus as a credible source of information and ideas. With a targeted readership of over 2,100, its high quality editorial enlightens hoteliers while showcasing our clients' premier products and services.


Hotel Owners and General Managers representing over 1,800 hotels across BC are mailed InnFocus each quarter. These senior executives have decision-making authority over all aspects of their hotel's operation. Secondary readership is by all department heads who influence the buying decision.


  • Mailed Circulation: 2,050
  • Emailed Circulation: 2,300
  • Readership: 10,250
  • InnFocus is distributed quarterly by subscription and controlled circulation.

Digital Circulation & Online Presence

The digital version of InnFocus includes links to all ads. The magazine is posted on each page of the BC Hotel Association's website and is posted on EMC's site.

Extra Circulation

The Spring issue will be distributed to all delegates at the BC Hospitality Summit.

“We have been advertising with EMC for over a decade now, and that has resulted in quality lead generation, contributing significantly to our yearly growth. Joyce and her team are amazing to work with, and provide ideas to the creative process as well. You will never miss a deadline – EMC are tremendous partners in all respects!”
- Nick Ricci, President, Barnet POS Systems