Industry Trends

By: Joyce Hayne

SEPTEMBER 2021 NEWSLETTER

Canadian Cannabis Industry

Stores as of August 31, 2021

BC 372
AB 673
SK 102
MB 109
ON 1,068
QC 77
NF 31
NB 20
NS 33
PEI 4
NU 1
NWT 6
YT 5

Total 2,501

Source: Statistics Canada

BC Liquor Industry

Hospitality Sales – April – June 2021

in litres with % change over previous quarter

Beer – BC Commercial 2,936,962 +1.4%
Beer – BC Micro Brew 1,700,629 +20.7%
Beer – BC Regional 1,995,810 +17.5%
Beer – Import 522,680 -8.9%
Cider – Domestic & Import 359,388 +36.2%
Coolers 403,504 +139.0%
Gin 45,847 +18.4%
Rum 54,627 +24.5%
Tequila 78,804 +49.7%
Vodka 153,654 +12.1%
Whiskey 62,667 -9.7%
Wine – BC 764,462 +9.8%
Wine – Canadian 21,656 +99.0%
Wine – USA 97,845 +0.4%
Wine Total 1,358,422 +8.2%
Source: BC Liquor Distribution Branch

BC Hotel Industry

August 15-19, 2021

Average Domestic Overnight Visitation to BC is up 4.2% compared to the same week in 2019.

BC Occupancy 73.7%
BC ADR $195.65
BC RevPAR $144.18

August 20-21, 2021

Cariboo Chilcotin Coast: Occ 81.4% ADR $156.17 RevPAR $127.13
Kootenay Rockies: Occ 70.2% ADR $184.95 RevPAR $129.91
Northern BC: Occ 72.6% ADR $125.91 RevPAR $92.69
Thompson Okanagan: Occ 72.9% ADR $200.47 RevPAR $146.07
Vancouver Island: Occ 81% ADR $260.80 RevPAR $211.32
Vancouver: Occ 82.5% ADR $216.56 RevPAR $178.64
Whistler: Occ 70% ADR $348.41 RevPAR $243.94

Source: STR

AUGUST 2021 NEWSLETTER

BC Liquor Industry

Wholesale Liquor Sales April – June 2021

in litres with % change over previous quarter

Beer – BC Commercial 36,880,230 +28.5%
Beer – BC Micro Brew 7,912,866 +22.5%
Beer – BC Regional 13,667,122 +42.8%
Beer – Import 6,298,778 +28.5%
Cider – Domestic & Import 5,177,749 +53.4%
Coolers 23,639,007 +81.5%
Gin 551,798 +49.2%
Rum 886,859 +19.5%
Tequila 403,493 +71.0%
Vodka 2,449,026 +22.3%
Whiskey 1,801,086 +11.5%
Wine – BC 10,234,405 +16.4%
Wine – Canadian 294,136 +36.9%
Wine – USA 1,745,876 +6.4%
Wine Total 19,138,158 +13.2%
Source: BC Liquor Distribution Branch

Canadian Cannabis Industry

Average Sales per Store – May 2021

1 Quebec $728,764.70
2 New Brunswick $317,950.00
3 Nova Scotia $239,600.00
4 Saskatchewan $194,954.55
5 Newfoundland $157,366.66
6 Ontario $143,269.33
7 Manitoba $135,215.90
8 British Columbia $134,458.21
9 P.E.I $107,750.00
10 N.W.T. $101,833.33
11 Alberta $93,708.00

Source: Statistics Canada

BC Hotel Industry

British Columbia has 37 hotel construction projects in the pipeline, which represents 5,806 rooms. 13 of those projects are in Vancouver with 2,096 rooms.

Source: Lodging Econometrics

JULY 2021 NEWSLETTER

Canadian Cannabis Industry

Monthly Sales by Province (x1000)
April 2021

ON $108,181, 35.3%
QC $48,781, 15.9%
AB $58,856, 19.2%
BC $46,979, 15.3%
SK $13,436, 4.4%
MB $11,545, 3.8%
NS $7,801, 2.5%
NB $6,477, 2.1%
NL $4,582, 1.5%
Source: Statistics Canada

BC Hotel Industry

Canada will begin allowing entry to fully vaccinated American citizens for discretionary travel as of August 9 and US visitors typically account for almost 2/3 of international tourists to Canada. Travel demand has already rebounded in the US in step with loosening restrictions.

Travellers from other countries will be welcomed September 7.

Households banked 2 years’ worth of tourism spending during the pandemic so they are ready to spend!

Source: RBC Economics, Current Analysis

BC Liquor Industry

Market Share by Category FY 2021

with % change over previous year

Wine 34%, -1.1%
Draught Beer 27%, -2.6%
RTD 11%, +4.8%
Spirits 26%, +1.4%
Packaged Beer 2%, -2.5%
Source: Liquor Distribution Branch Annual Report

Wine, beer, and spirits continue to maintain considerable market share compared to refreshment beverages, which continues to grow incrementally each season.

JUNE 2021 NEWSLETTER

BC Liquor Industry

Hospitality Sales – January 1 – March 31, 2021

In litres with % change over previous quarter

Beer – BC Commercial 2,901,990 +1.5%
Beer – BC Micro Brew 1,575,553 +10.6%
Beer – BC Regional 1,528,978 +5.7%
Beer – Import 573,519 -11.0%
Cider – Domestic & Import 261,587 +12.2%
Coolers 168,826 +16.2%
Gin 38,700 +14.6%
Rum 43,873 +7.0%
Tequila 52,626 +20.1%
Vodka 137,101 +12.2%
Whiskey 69,359 +3.1%
Wine – BC 692,266 +0.6%
Wine – Canadian 10,883 +14.8%
Wine – USA 97,450 -1.7%
Wine Total 1,251,218 +0.9%
Source: BC Liquor Distribution Branch

Canadian Cannabis Industry

Retail Sales March 2021 x 1,000

Canada: 298,132
Newfoundland-Labrador: $4,550
Prince Edward Island: $1,724
Nova Scotia: $7,832
New Brunswick: $6,617
Quebec: $48,333
Ontario: $103,391
Manitoba: $11,158
Saskatchewan: $13,002
Alberta: $58,882
British Columbia: $41,258
Yukon: $760
Northwest Territories: $626

BC Hotel Industry

Inter-provincial travel opened up on June 15th, so BC hotels are expecting strong demand throughout the summer, which will get even stronger when intra-provincial travel opens up in July, in time for the high summer season. There is a lot of pent-up demand for travel and a new trend of digital nomads who will work in a hotel room.

2021 Outlook – Vancouver
Vancouver is forecast to lead ADR and RevPAR among Canada’s major cities this year.

Occupancy 36%
ADR $155
RevPAR $56
Source: CBRE

MAY 2021 NEWSLETTER

BC Liquor Industry

Wholesale Sales – January 1 – March 31, 2021

In litres with % change over previous year

Beer – BC Commercial – 28,691,235 -6.1%
Beer – BC Micro Brew – 6,460,561 -0.6%
Beer – BC Regional – 9,571,494 -12.5%
Beer – Import – 4,902,232 -35.9%
Cider – Domestic & Import – 3,375,934 -11.1%
Coolers – 13,025,259 +30.6%
Gin – 369,723 -10.9%
Rum – 742,184 -7.6%
Tequila – 236,001 +2.2%
Vodka – 2,002,688 -9.2%
Whiskey – 1,615,184 -5.8%
Wine – BC – 8,795,634 -4.8%
Wine – Canadian – 214,930 -6.3%
Wine – USA – 1,640,549 +0.3%
Wine Total – 16,912,487 -3.9%
Source: BC Liquor Distribution Branch

Canadian Cannabis Industry

Retail Cannabis Stores as of April 30, 2021

British Columbia – 342
Alberta – 618
Saskatchewan – 64
Manitoba – 79
Ontario – 675
Quebec – 68
Newfoundland – 30
New Brunswick – 20
Nova Scotia – 25
Prince Edward Island – 4
Yukon – 5
Northwest Territories – 6
Nunavut – 1

TOTAL – 1937

BC Hotel Industry

The highest occupancy among provinces in March was reported in British Columbia (41.5%). At the market level, the highest occupancy of a major city was reported in Vancouver (39.8%). Mandatory three-day hotel stays for all international inbound travellers continues to benefit government-approved hotels in Toronto, Vancouver and Montreal airport submarkets.

There was a slight increase in occupancy over last year, which was driven by transient demand, which will continue to lead recovery.
With the vaccine rollout starting to gain momentum, and if restrictions allow for it, hoteliers could still benefit from strong domestic leisure demand this summer.
Source: STR

APRIL 2021 NEWSLETTER

Canadian Cannabis Industry

Retail Sales by Major City – January 2021 (x1000)

Toronto: $38,907
Montréal: $21,183
Edmonton: $19,179
Calgary: $15,984
Vancouver: $12,108
Winnipeg: $8,003
Ottawa: $7,913
Quebec City: $6,095
Gatineau: $951
Source: Statistics Canada

See more trends https://cannabisretailer.ca

BC Liquor Industry

The BC wine industry contributes $2.8 billion annually to BC’s economy.

BC VQA Wine continues to be the second-best selling category in BC, with greater than 19% of the market (litre sales), behind only BC non-VQA wine (i.e. includes 100% BC wines, and international blend from imported and domestic wines).

Industry Facts:
* 284 licensed grape wine wineries in British Columbia (total 370 licensed wineries).
* 929 vineyards with more than 10,260 acres of planted land
* 80+ grape varieties produced

BC Hotel Industry

February 2021

Canada’s hotel industry reported slightly higher performance when compared with recent months.

The highest occupancy among provinces was reported in British Columbia at 34.7%. At the market level, the highest occupancy of a major market was reported in Vancouver at 33.3%.

The Vancouver airport sub-market saw occupancy above 55% over the last few weeks of February—marking the first time the metric has exceeded 50% in the submarket since late March 2020. That occupancy bump was due to the forced 3-day hotel stays on travellers.

STR expects RevPAR comparisons to push out of the red in April, ending the year with growth around 20%. The forecast for Q3 includes pent-up leisure demand returning over the summer months and some corporate and international travel in Q4.
Source: STR

MARCH 2021 NEWSLETTER

BC Liquor Industry

Hospitality Sales – September 1 – December 31, 2020

In litres with % change over previous quarter

Beer – BC Commercial – 2,861,126 -22.0%
Beer – BC Micro Brew – 1,427,566 -28.8%
Beer – BC Regional – 1,444,077 -31.3%
Beer – Import – 644,196 -44.7%
Cider – Domestic & Import – 231,429,972 -46.0%
Coolers – 145,496 -62.1%
Gin – 33,765 -32.6%
Rum – 40,497 -34.7%
Tequila – 43,818 -43.0%
Vodka – 122,123 -31.5%
Whiskey – 67,288 -5.3%
Wine – BC – 686,102 -22.4%
Wine – Canadian – 9,479 -52.2%
Wine – USA – 99,153 +3%
Wine Total – 1,238,230 -17.3%
Source: BC Liquor Distribution Branch

Canadian Cannabis Industry

Between January and December of 2020, Canadian cannabis retailers brought in $2,623,942,000.

Average Sales/Store – December 2020

Canada: $208,843
Newfoundland & Labrador: $187,724
Prince Edward Island: $444,000
Nova Scotia: $411,850
New Brunswick: $323,143
Quebec: $906,946
Ontario: $288,506
Manitoba: $204,759
Saskatchewan: $214,327
Alberta: $116,696
British Columbia: $139,222
Northwest Territories: $179,200
Yukon: $147,200
Sources: Statistics Canada & Provincial Regulator Sites

BC Hotel Industry

At the recent BC Tourism & Hospitality Conference, Jock Finlayson, Senior Policy Advisor at the Business Council of British Columbia, reported that BC has strong economic performance and BC’s per capita growth is outperforming Canada’s. That bodes well for tourism spending when the PHO opens up travel.

Destination BC has plans to promote domestic tourism, which typically represents 80% of our visitors, and that number will undoubtedly grow as more Canadians travel locally this year.

FEBRUARY 2021 NEWSLETTER

BC Liquor Industry

Wholesale Sales – September 1 – December 31, 2020

Beer – BC Commercial – 29,764,750 -23.5%
Beer – BC Micro Brew – 6,591,706 -21.7%
Beer – BC Regional – 11,056,950 -17.3%
Beer – Import – 6,176,714 -41.0%
Cider – Domestic & Import – 3,600,972 -37.2%
Coolers – 11,603,790 -50.1%
Gin – 490,804 -11.5%
Rum – 1,285,161 +36.6%
Tequila – 250,908 -30.5%
Vodka – 2,477,541 -4.3%
Whiskey – 2,389,765 +37.5%
Wine – BC – 11,312,724 -3.8%
Wine – Canadian – 358,093 +31.0%
Wine – USA – 2,316,012 +35.6%
Wine Total – 22,090,054 +5.3%
Source: BC Liquor Distribution Branch

Canadian Cannabis Industry

November 2020 Retail Cannabis Sales (in 000’s)

Total – $261,437
Ontario – $82,877
Alberta – $53,984
Quebec – $44,902
British Columbia – $36,739
Saskatchewan – $13,892
Manitoba – $9,610
Nova Scotia – $6,887
New Brunswick – $6,124
Newfoundland – $3,839
PEI – $1,510
Yukon – $652
NWT – $421
Source: Statistics Canada

BC Hotel Industry

Vancouver – January – December 2020

Although Vancouver still shows the highest occupancy, ADR and RevPAR of all 6 major Canadian cities, the numbers continue to be dismal for Canada’s hotels.

Occupancy – 34.4%
ADR – $144.72
RevPAR – $49.75

Vancouver – December 2020

Occupancy – 24.9%
ADR – $119.42
RevPAR – $29.75
Source: STR

JANUARY 2021 NEWSLETTER

BC Liquor Industry

Sales by Major Category ($000s) for fiscal year ended March 31, 2020
with Change vs. Previous Year

Spirits – $946,463 + 5.2%
Wine – $1,271,831 + 4.0%
Refreshment – $320,940 + 20.3%
Beer – $1,163,549 – 1.7%
Other – $2,720 + 8.8%
Total Liquor – $3,705,503 + 3.6%
Source: BCLDB 2019/20 Annual Service Plan Report

Canadian Cannabis Industry

Licensed Retail Cannabis Stores as of December 31, 2020

British Columbia – 305
Alberta – 547
Saskatchewan – 55
Manitoba – 54
Ontario – 328
Quebec – 56
Newfoundland & Labrador – 29
New Brunswick – 20
Nova Scotia – 21
PEI – 4
Yukon – 5
NW Territories – 5
Total – 1429
Source: Provincial Distributors

BC Hotel Industry

Vancouver – September 2020 YTD
Occupancy – 36.5%
ADR – $150.65
RevPAR – $55.00
Source: Canadian Lodging Outlook Quarterly 2020-Q3 – HVS

DECEMBER 2020 NEWSLETTER

Canadian Cannabis Industry Trends

September Retail Sales x 1,000 and % change over August 2020

Canada – $256,312, +1.85%
Ontario – $77,896, +5.31%
Alberta – $52,972, +0.73%
Quebec – $45,021, +0.86%
British Columbia – $37,650, +2.95%
Saskatchewan – $12,813, +1.68%
Manitoba – $9,343, -2.28%
Nova Scotia – $7,624, +0.62%
New Brunswick – $6,470, -2.93%
Newfoundland – $3,755, -19.87%
PEI – $1,681, +0.54%
Yukon – $698, -3.46%
Northwest Territories – $387, -6.07%
Source: Statistics Canada

BC Liquor Industry Trends

Hospitality Sales in Litres
July to September 2020 with % change over previous quarter

Beer – BC Commercial – 3,668,288 + 127.7%
Beer – BC Micro Brew – 2,006,374 + 137.8%
Beer – BC Regional – 2,100,505 + 116.1%
Beer – Import – 1,165,119 + 137.5%
Cider – Domestic & Import – 428,762 + 141.1%
Coolers – 383,588 + 90.2%
Gin – 50,080 + 185.1%
Rum – 62,745 + 127.6%
Tequila – 76,839 + 162.2%
Vodka – 178,366 + 149.7%
Whiskey – 71,051 + 148.1%
Wine – BC – 884,396 + 147.9%
Wine – Canadian – 19,834 + 48.2%
Wine – USA – 96,248 + 141.4%
Wine Total – 1,497,621 + 151.2%
Source: BC Liquor Distribution Branch

BC Hotel Industry Trends

November 29 – December 5, 2020

BC recorded the highest occupancy level (28.3%) among all provinces in Canada. This is down slightly from 29.2% the previous week.

Among the major markets, Vancouver (27.3%) posted the highest occupancy level for the week, staying consistent with the previous week.
Source: STR

NOVEMBER 2020 NEWSLETTER

Canadian Cannabis Industry

August 2020 Sales (x 1,000) and % change over July 2020

Canada – $244,891, +5.24%
Ontario – $66,915, +10.92%
Alberta – $52,588, +1.53%
Quebec – $44,636, +1.67%
British Columbia – $36,509, +5.28%
Saskatchewan – $12,947, +1.61%
Manitoba – $9,561, +5.47%
Nova Scotia – $7,577, +8.71%
New Brunswick – $6,665, +3.83%
Nwfd & Labrador – $4,686, +13.49%
PEI – $1,672, +8%
Yukon – $723, 0%
NWT – $412, +5.1%
Source: Statistics Canada

BC Liquor Industry

Wholesale Sales in Litres – July to September 2020

Beer – BC Commercial – 38,920,408, -0.9%
Beer – BC Micro Brew – 8,393,151, + 21.6%
Beer – BC Regional – 13,316,866, + 7.0%
Beer – Import – 10,477,011, + 10.6%
Cider – Domestic & Import – 5,709,057, + 6.0%
Coolers – 23,237,487, + 11.5%
Gin – 553,286, – 2.4%
Rum – 940,503, – 0.1%
Tequila – 361,058, + 9.2%
Vodka – 2,586,956, – 1.4%
Whiskey – 1,737,889, – 8.1%
Wine – BC – 11,592,650, + 3.4%
Wine – Canadian – 271,536, – 10.7%
Wine – USA – 1,708,167, – 7.4%
Wine Total – 20,820,410, + 1.9%
Source: BC Liquor Distribution Branch

Hotel Industry in BC

In August 2019, the Upper Midscale class showed the province’s highest occupancy at 83.6%. In August 2020, the Midscale class came in the highest of any class at 69.4% and the Luxury class produced the lowest occupancy of 51.7%.

In August 2020, ADR dropped year-over-year for all classes besides Luxury, which actually rose roughly $10.00.
Source: Statistics Canada

OCTOBER 2020 NEWSLETTER

Canadian Cannabis Industry

July 2020 Sales (x 1,000) and % change over June 2020

Canada – $231,608, +15.17%
Ontario – $60,327, +23.49%
Alberta – $51,794, +10.89%
Quebec – $43,902, +9.78%
BC – $34,568, +17.61%
Saskatchewan – $11,876, +6.85%
Manitoba – $9,065, +10.78%
Nova Scotia – $6,865, +12.25%
New Brunswick – $6,419, +20.91%
Nwfd & Labrador – $4,129, +25.31%
Yukon – $723, +12.27%
PEI – $1,547, +35.35%
NWT – $392, +9.8%
Source: Statistics Canada

BC Liquor Industry

Market share as of March 31, 2020

Licensee Retail Stores 42.4%
BCLS Counter Customers 32.4%
Licensed Establishment 16.4%.

Liquor Sales as of March 31, 2020

Liquor sales were $3.7 billion in fiscal 2019/20 and increased by 3.6%, or $129.9 million, compared to last fiscal year. Sales were led by healthy growth in the refreshment, wine, and spirit categories. Consistent with prior year trends, the refreshment category had the highest growth, increasing by 20.3%, or $54.1 million.

Overall, beverage alcohol sales have grown an average of 4.3% annually. Since fiscal 2015/16, the refreshment category has grown an average of 19.5% annually while the beer category has grown an average of 1.1% annually.
Source: BCLDB 2019/20 Annual Service Plan Report

Hotel Industry in BC

Penticton, Parksville/Qualicum Beach, Prince George, and Kelowna were the top 4 markets in Canada that were least impacted by COVID in July compared to RevPAR from last year, as Canadians enjoyed BC’s resort destinations.
In Q2, BC’s average RevPAR decline was 17%.

Source: CBRE

In August 2020, the Midscale class of hotels came in the highest occupancy at 69.4%. ADR dropped year over year in August for all classes besides Luxury, which actually rose roughly $10.00, but produced the lowest occupancy of 51.7%.

Source: STR

SEPTEMBER 2020 NEWSLETTER

BC Liquor Industry

Hospitality Sales in Litres with % change over 2019

April – June 2020

Beer – BC Commercial – 1,601,309 -74.9%
Beer – BC Micro Brew – 833,126 -72.4%
Beer – BC Regional – 967,439 -72.7%
Beer – Import – 490,162 -78.4%
Cider – Domestic & Import – 167,296 -76.1%
Coolers – 201,500 -45.5%
Gin – 17,508 -80.1%
Rum – 27,570 -70.6%
Tequila – 29,310 -70.3%
Vodka – 71,387 -74.6%
Whiskey – 28,636 -79.1%
Wine – BC – 343,531 -78.1%
Wine – Canadian – 13,385 -56.1%
Wine – USA – 39,839 -77.3%
Wine Total – 582,840 -77.6%
Source: BC Liquor Distribution Branch

Canadian Cannabis Industry Trends

June 2020 Retail Trade Sales x 1,000

Canada – $201,061
Ontario – $48,852
Alberta – $46,707
Quebec – $39,992
BC – $29,393
Saskatchewan – $11,114
Manitoba – $8,183
Nova Scotia – $6,071
New Brunswick – $5,309
Nwfd & Labrador – $3,295
Yukon – $644
PEI – $1,143
NWT – $357
Source: Statistics Canada

BC Hotel Industry Trends

Vacation regions across BC continued to experience higher visitation in August than the rest of the province.

The highest expected occupancy in August was 68% in the Thompson Okanagan region, while the lowest was 27% in the Cariboo Chilcotin Coast.
Source: BC Regional Tourism Secretariat

Average occupancy for BC from Aug. 30 – Sept 5 was 52.3%, down 1.2 points from the previous week.
Source: STR

AUGUST 2020 NEWSLETTER

Canadian Cannabis Industry Trends

May 2020 Retail Trade Sales x 1,000

Canada – $185,897
Alberta – $46,280
Ontario – $41,134
Quebec – $38,532
BC – $27,136
Saskatchewan – $10,608
Manitoba – $6,936
Nova Scotia – $5,861
New Brunswick – $5,140
Nwfd & Labrador – $2,796
Yukon – $581
PEI – $575
NWT – $318
Source: Statistics Canada

BC Liquor Industry

Wholesale Sales in Litres with % change over 2019

April – June 2020

Beer – Domestic BC Commercial – 39,298,901 -2.6%
Beer – BC Micro Brew – 6,875,527 -11.6%
Beer – BC Regional – 12,445,824 -8.6%
Beer – Import – 9,474,890 -13.7%
Cider – Domestic & Import – 5,349,866 -3.9%
Coolers – 20,833,659 +48.1%
Gin – 566,408 +10.5%
Rum – 941,875 +12.6%
Tequila – 330,493 +6.9%
Vodka – 2,624,770 +11.3%
Whisky – 1,891,115 +8.0%
Wine – BC – 11,117,001 +8.6%
Wine – Canadian – 304,238 +76.4%
Wine – USA – 1,845,215 +6.7%
Wine Total – 20,331,634 +5.4%
Source: BC Liquor Distribution Branch

BC Hotel Industry Trends

August 2-8 2020

BC was the only province to reach a 50% occupancy level (50.2%).

Vancouver’s occupancy has been steadily increasing and was 35.1%.

Resort areas across BC are reporting much higher occupancies.
Source: STR

JULY 2020 NEWSLETTER

BC Liquor Industry

The start of COVID-19 affected hospitality sales in March when many restaurants and bars closed.

Hospitality Sales in Litres with % change over 2019

January – March 2020

Beer – Domestic BC Commercial – 4,592,315 -22.98%
Beer – BC Micro Brew – 2,524,919 -10.8%
Beer – BC Regional – 2,242,771 -16.88%
Beer – Import – 1,543,321 -25.32%
Cider – Domestic & Import – 439,211 -20.59%
Coolers – 238,401 +11.41%
Gin – 65,340 -11.19%
Rum – 66,507 -20.98%
Tequila – 72,515 -9.65%
Vodka – 211,226 -15.51%
Whisky – 115,431 -18.67%
Wine – BC – 1,043,422 -15.4%
Wine – Canadian – 13,574 -6.71%
Wine – USA – 151,797 -12.84%
Wine Total – 1,831,278 -15.01%
Source: BC Liquor Distribution Branch

Canadian Cannabis Industry Trends

April 2020 Retail Trade Sales x 1,000

Canada $180,150
Ontario $ 42,767
Alberta $ 42,222
Quebec $ 41,045
BC $ 23,645
Saskatchewan $ 9,305
Manitoba $ 6,269
Nova Scotia $ 5,597
New Brunswick $ 5,497
Nfld & Lab $ 2,522
Yukon $ 521
PEI $ 435
NWT $ 325
Source: Statistics Canada

BC Hotel Industry Trends

As BC is now in Phase 3 of recovery, hotels are staring to see increased demand, particularly in the Okanagan.

Week ending July 4th
BC had the highest provincial occupancy in Canada at 40.8%.
Vancouver’s occupancy was 30.8%
Source: STR

JUNE 2020 NEWSLETTER

BC Liquor Industry

Wholesale Sales in Litres with % change over 2019
January – March 2020

Beer – Domestic BC Commercial – 30,419,149 -3.2%
Beer – BC Micro Brew – 6,855,297 +3.8%
Beer – BC Regional – 10,497,875 +5.6%
Beer – Import – 7,645,566 -4.1%
Cider – Domestic & Import – 3,787,930 +2.9%
Coolers – 9,975,208 +39.9%
Gin – 414,311 +25.7%
Rum – 803,158 +14.5%
Tequila – 230,934 +12.8%
Vodka – 2,205,756 +16.5%
Whisky – 1,713,800 +9.3%
Wine – BC – 9,224,558 +13.6%
Wine – Canadian – 225,452 +107.9%
Wine – USA – 1,635,494 +4.5%
Wine Total – 17,587,533 +11.4%
Source: BC Liquor Distribution Branch

Canadian Cannabis Industry Trends

Retail Stores by Province as of May 31, 2020

BC – 238
Alberta – 462
Saskatchewan – 44
Manitoba – 30
Ontario – 77
Quebec – 42
Newfoundland – 25
New Brunswick – 20
Nova Scotia – 12
PEI – 4
Yukon – 5
NWT – 5
TOTAL – 964

BC Hotel Industry Trends

BC led occupancy amongst Canadian provinces with a dismal 26.7% occupancy for the period from May 31 to June 6.
Vancouver, with occupancy at 25.2%, was the only major market in Canada with occupancy above 20%. Occupancy has been steadily increasing each week. The week of April 4 to 11, occupancy was only 16.6%.

Source: STR

BC is hoping the Provincial Health Officer will announce we can enter Phase 3 of recovery next week, which will encourage more people to travel within the province.

MAY 2020 NEWSLETTER

BC Hotel Industry Trends

Canadian Performance April 19-25, 2020 compared to April 21-27, 2019

Occup: -76.9% to 15.0
ADR: – 32.2% to $101.22
RevPar: – 84.4 to $15.14

Although BC and Vancouver were above the Canadian average, they experienced the biggest drop in rate:

BC ADR: – 39.5% to $105.48
Vcr ADR: – 43.5% to #113.91
Source: STR

BC Liquor Industry Trends

Liquor Licences in BC

as of April 23, 2020

Licence Type	# of establishments
Agents	402
Breweries	217
Wineries	386
Distillers	99
Co-Packers	8
LRS	671
Food Primary	6141
Liquor Primary	2141
Wine Store	64
Uvin – Ubrew	176
Catering	40
Total	10,345

Source: Liquor Cannabis Regulation Branch

Canadian Cannabis Industry Trends

February 2020 Sales x 1000

Canada – $149,891
Ontario – $38,165
Quebec – $29,182
Alberta – $33,326
BC – $20,218
Saskatchewan – $8,011
Manitoba – $6,282
Nova Scotia – $5,746
New Brunswick – $4,200
Nfld & Labrabor – $2,859
NWT – $214
Yukon – $537
PEI– 1,254

APRIL 2020 NEWSLETTER

BC Hotel Industry Trends

BC Q4 2019

Occup 71%
ADR $193
RevPar $136

Vancouver Q4 2019

Occup 80%
ADR $219
RevPar $175
Source: CBRE Hotels

BC Liquor Industry Trends

At the start of the COVID-19 crisis mid-March, the LDB experienced near Christmas levels of demand as consumers stocked up on liquor. As pubs and restaurants closed, demand in liquor stores has continued to be strong, and hours of liquor stores have now been temporarily extended to provide greater opportunities for physical distancing for seniors and people who are immuno-compromised.

Canadian Cannabis Industry Trends

January 2020 Sales x 1000

Canada – $54,213
Ontario – $37,061
Quebec – $31,998
Alberta – $33,323
BC – $19,782
Saskatchewan – $9,583
Manitoba – $6,598
Nova Scotia – $6,342
New Brunswick – $4,350
Nfld & Labrabor – $3,034
NWT – $199
Yukon – $537
Source: Statistics Canada

MARCH 2020 NEWSLETTER

BC Hotel Industry Trends

BC – Q4 2019 vs. 2018

Occup 71%, 0%
ADR $193, +2.7%
RevPar $136, +2.3%

Vancouver Q4 2019 vs. 2018

Occup 80%, 0%
ADR $219, +3.3%
RevPar $175, +2.9%
Source: CBRE Hotels

BC Liquor Industry

Hospitality Sales in Litres with % change over 2018
October – December 2019

Beer – Domestic BC Commercial: 5,874,012, -12.3%
Beer – BC Micro Brew: 2,797,899, +7.4%
Beer – BC Regional: 2,738,126, -5.5%
Beer – Import: 2,075,323, -4.7%
Cider – Domestic & Import: 530,131, -3.4%
Coolers: 260,810, +16%
Gin: 85,372, +6%
Rum: 91,174, -10.8%
Tequila: 90,748, +9.2%
Vodka: 260,367, +0.1%
Whisky: 154,460, -5.6%
Wine – BC: 1,504,523, +1.7%
Wine – Canadian: 19,606, +22.8%
Wine – USA: 195,467, -5.1%
Wine Total: 2,576,807, +0.2%
Source: BC Liquor Distribution Branch

Canadian Cannabis Industry Trends

December 2019 Sales x 1,000

Canada – $146,252
Ontario – $33,686
Quebec – $33,456
Alberta – $32,331
BC – $17,768
Saskatchewan – $7,616
Manitoba – $7,106
Nova Scotia – $4,554
New Brunswick – $4,108
Newfoundland – $3,299
Yukon – $599
Source: Statistics Canada

FEBRUARY 2020 NEWSLETTER

BC Hotel Industry

2020 Outlook

There are 9 hotels under construction in BC with a total of 1050 rooms to open in 2020, which is a 1.1% increase in supply.
Forecast occupancy is 70% for the year.*
Room rate growth is expected to be 2-4%.*
*the Coronavirus may affect these numbers
Source: HVS Canada

BC Liquor Industry

Wholesale Sales in Litres with % change over 2018
October – December 2019

Beer – Domestic BC Commercial: 33,141,121, -9.3%
Beer – BC Micro Brew: 7,030,078, +5.8%
Beer – BC Regional: 11,261,106, +4.5%
Beer – Import: 9,293,125, – 0.8&
Cider – Domestic & Import: 3,779,037, -7.8%
Coolers: 8,779,048, +28.9%
Gin: 458,895, +6.4%
Rum: 1,197,991, -4.8%
Tequila: 256,019, +6.8%
Vodka: 2,455,175, +2.4%
Whisky: 2,233,194, -0.01%
Wine – BC: 11,091,512, -0.08%
Wine – Canadian: 301,802, +60.6%
Wine – USA: 2,186,238, +2.9%
Wine Total: 21,606,908, -0.05%4.8%
Source: BC Liquor Distribution Branch

Canadian Cannabis Industry

Product Sales July – September 2019

Dried Flower – 60.7%
Vape – 19.5%
Edibles – 7%
Solids – 6.4%
Liquid – 4.2%
Hash – 2.2%
Source: Statistics Canada

JANUARY 2020 NEWSLETTER

BC Hotel Industry

Vancouver – September 2019

Occupancy 89.9%, 1.8%+
Avg Rate $255.76, 7%+
RevPAR $229.95, 9%+
Source: STR

Liquor Industy Trends

Beer sales across Canada have decreased with consumers moving to Ready-to-Drink beverages.

National Beer Sales – 2019 with % change over 2018
Domestic Beer – 16,337,680 hL, -3.9%
Imported Beer – 3,229,935 hL, +1.4%
Exported Beer – 1,329,451 hL, -4.8%
Source: Beer Canada

Canadian Cannabis Industry

Online Sales of Non-medical Cannabis as % of Retail Sales

September 2019 – 7,120, 5.9%
August 2019 – 9,262, 7.4%
July 2019 – 7,808, 7.4%
June 2019 – 7,783, 8.7%
May 2019 – 8,657, 10.5%
April 2019- 9,740, 13.4%
March 2019 – 11,123, 18.7%
February 2019 – 9,891, 19.7%
January 2019 – 11,061, 20.8%
December 2018 – 9,283, 55, 16.6%
November 2018 – 11,692, 22.3%
October 2018 – 17,166, 43.4%
Source: Statistics Canada, Monthly Retail Trade program

DECEMBER 2019 NEWSLETTER

Canadian Cannabis Industry

Total Retail Sales (000’s) at Cannabis Stores
October 2018 – September 2019

Canada: $907,833
Newfoundland and Labrador: $30,615
Prince Edward Island: $15,216
Nova Scotia: $65,805
New Brunswick: $37,905
Quebec: $194,865
Ontario: $216,807
Manitoba: $56,103
Saskatchewan: $38,165
Alberta: $195,740
British Columbia: $49,659
Yukon: $4,216
Northwest Territories: $2,737
Source: Statistics Canada

BC Hotel Industry

August 2019 YTD

Greater Vancouver
ADR $266.96, -3.60%
Occupancy 90.7%, -1.5

Vancouver Island

ADR $234.62, +1.55%
Occupancy 88.5%, -3.1

Kelowna

ADR $216.24, +3.10%
Occupancy 91.1%, +14.4

Provincial

ADR $228.00, -1.8%
Occupancy 86.0%, -6.0

Source: Destination BC

BC Liquor Industry

Hospitality Sales in Litres with % change over 2018
July – September 2019

Beer – Domestic BC Commercial: 5,957,391 -15.6%
Beer – BC Micro Brew: 3,722,815, +2.1%
Beer – BC Regional: 2,913,648, +1.3%
Beer – Import: 2,206,595, -7.9%
Cider – Domestic & Import: 687,063, -2.0%
Coolers: 440,716, +24.5%
Gin: 91,518, +5.5%
Rum: 96,126, -4.2%
Tequila: 105,502, +10.1%
Vodka: 281,434, +0.3%
Whisky: 135,107, -4.1%
Wine – BC: 1,657,481, +1.4%
Wine – Canadian: 33,151, +21.6%
Wine – USA: 167,403, -7.6%
Wine Total: 2,685,760, -0.8%
Source: BC Liquor Distribution Branch

NOVEMBER 2019 NEWSLETTER

Canadian Cannabis Industry

Licensed Retail Stores

Alberta: 332
BC: 163
Saskatchewan: 39
Manitoba: 27
Newfoundland and Labrador: 25
Ontario: 24
Quebec: 23
New Brunswick: 20
Nova Scotia: 12
Prince Edward Island: 4
Yukon: 3
Nunavut: 2
Northwest Territories: 1

BC Hotel Industry

2019 YTD Q3 with % over 2018

VANCOUVER
Occupancy 79.9%, -0.1pts
ADR $220, +4.0%
RevPar $177, +3.9%

Occupancy 71.3%, +0.3pts
ADR $192, +2.3%
RevPar $137, +2.8%

Source: CBRE Hotels

BC Liquor Industry

Wholesale Sales in Litres with % change over 2018
July – September 2019

Beer – Domestic BC Commercial: 37,907,354, -14.5%
Beer – BC Micro Brew: 9,271,917, +3.1%
Beer – BC Regional: 12,835,421, +7.3%
Beer – Import: 11,299,643, -3.1%
Cider – Domestic & Import: 5,603,040, -9.6%
Coolers: 15,155,317, +24.2%
Gin: 527,189, +4.6%
Rum: 899,096, -0.7%
Tequila: 333,769, +12.2%
Vodka: 2,366,988, +0.9%
Whisky: 1,770,019, +5.2%
Wine – BC: 11,217,950, +3.1%
Wine – Canadian: 167,618, +26.9%
Wine – USA: 1,655,266, -5.6%
Wine Total: 20,137,235, +2.0%
Source: BC Liquor Distribution Branch

OCTOBER 2019 NEWSLETTER

BC Hotel Industry

International Visitor Arrivals – July 2019
Total US: 922,867, +4.2%
US Overnight: 617,026, +3.9%
Total Asia/Pacific Overnight: 185,511, +4.7%
Total Europe Overnight: 106,223, +3.1%
Total International Overnight: 949,540 +4.1%
Source: Destination BC

Canadian Cannabis Industry

The total average price for cannabis dropped for the first time since legalization with Stats Can reporting a 6.8% drop due to lower prices for both legal and illegal product. Legally purchased cannabis sold for an average of $10.23 per gram (-4.1%) and black market product sold for $5.59 (-6.3%).
Source: Statistics Canada

BC Liquor Industry

Sales by Major Category ($000s)
2018/19 with % change over 2017/18

Spirits: 900,050, +3.1%
Wine: 1,222,571, +0.8%
Refreshment: 266,819, +20.4%
Beer: 1,183,682, -0.4%
Other: 2,499, +1.8%
Total Liquor: 3,575,621, +2.2%
Source: BCLDB 2018/19 Annual Service Plan Report

Alberta Liquor Industry

Retailers as of June 2019
Retail liquor stores: 1,490
Off-sales: 548
General merchandise liquor stores: 98
Other liquor retailers: 114
Total Liquor Retailers: 2,250
Source: Quick Facts – Liquor, AGLC

SEPTEMBER 2019 NEWSLETTER

International Visitor Arrivals to BC
YTD March 2019

International: 944,999, +1.2%
US Overnight: 612,848, +3.1%
US Total: 1,018,603, +3.9%
Asia Pacific: 221,356, +0.7%
Europe: 62,002, -9.7%
Source: CBRE Hotels

Canadian Cannabis Industry

Store Sales for April 2019
(in $million)
Canada: $74.7
Newfoundland & Labrador: $2.5
PEI: $1.2
Nova Scotia: $4.9
New Brunswick: $2.9
Quebec: $13.6
Ontario: $19.7
Manitoba: $4.9
Saskatchewan: $6.1
Alberta: $15.9
BC: $2.5
Yukon: $0.3
Northwest Territories: $0.2
Source: Cannabis Stats

Alberta Liquor Industry

Licensed Liquor Retailers: 2,197
Liquor Agencies: 568
Licensed Restaurants, Bars & Lounges: 5374
Liquor Products: 24,334
Source: AGLC Annual Report – 2017/2018

BC Liquor Industry

Hospitality Sales in Litres with % change over 2018
January – March 2019

Beer – Domestic BC Commercial: 5,910,606, -13.3%
Beer – BC Micro Brew: 3,219,159, +12.3%
Beer – BC Regional: 2,365,058, +10.1%
Beer – Import: 2,060,947, -6.8%
Cider – Domestic & Import: 550,940, +3.7%
Coolers: 213,829, +25.0%
Gin: 73,516, +7.6%
Rum: 83,424, -3.0%
Tequila: 80,262, +11.2%
Vodka: 247,204, +0.4%
Whisky: 141,934, -4.5%
Wine – BC: 1,229,886, -2.0%
Wine – Canadian: 12,721, +7.7%
Wine – USA: 174,284, -8.7%
Wine Total: 2,151,162, -3.2%
Source: BC Liquor Distribution Branch

JUNE 2019 NEWSLETTER

BC Liquor Industry

Wholesale Sales in Litres with % change over 2018
January – March 2019

Beer – Domestic BC Commercial: 31,176,405, -8.2%
Beer – BC Micro Brew: 7,117,219, +9.8%
Beer – BC Regional: 9,544,399, +8.3%
Beer – Import: 7,966,827, -12.6%
Cider – Domestic & Import: 3,675,854, -3.5%
Coolers: 7,125,529, +44.4%
Gin: 9,638,377, +11.6%
Rum: 18,568,080, +0.2%
Tequila: 8,265,301, +11.6%
Vodka: 47,248,506, +1.9%
Whisky: 51,224,598, +6.4%
Wine – BC: 8,105,231, -5.6%
Wine – Canadian: 108,432, +9.7%
Wine – USA: 1,583,656, -2.7%
Wine Total: 15,778,134, -6.3%
Source: BC Liquor Distribution Branch

BC Hotel Industry

Branded Rooms in 2018
#Rooms – 82,471
Branded Properties – ~35%
Branded Rooms – ~54%

2018 RevPar Growth
Vancouver Island +14.7%
Vancouver +12.7%
Whistler +12%
Kamloops +6.7%
Penticton +4.9%
Kelowna +3.9%
Source: CBRE Hotels

Canadian Cannabis Industry

Regulations have now been finalized for the next wave of cannabis products that will be entering the market in December.

Canada’s edibles, beverages, concentrates, topicals, and other newly legal products will be worth $2.7 billion in Canada and will generate higher profits for retailers than cannabis products that are already legal.

Edibles – $1.6 billion
Cannabis-infused Beverages – $529 million
Topicals -$174 million
Concentrates – $140 million
Tinctures – $116 million
Capsules -$114 million

The global cannabis market is worth US $100 billion today and predicted to reach US $194 billion by 2025.
Source: Deloitte report Nurturing new growth: Canada gets ready for Cannabis 2.0

Alberta Liquor Industry

Sales March 1 – May31, 2019 in HL, with % change over 2018
Beer: 137,242, -3.68%
Wine: 111,195, 1.13%
Cooler: 72,909, 3.86%
Cider: 17,115, -11.75%
Gin: 2,629, 10.08%
Rum: 11,240, -6.40%
Vodka: 21,330, -4.64%
Whisky: 18,249, 2.62%
Liqueur: 6,840, 0.79%
Tequila: 1,432, -6.77%
Source: Connect Logistics

MAY 2019 NEWSLETTER

Alberta Liquor Industry

Total Liquor Sales
2018 – $2.58 billion
2017 – $2.55 billion
2016 – $2.63 billion
2015 – $2.54 billion
2014 – $2.4 billion
Source: Statistica 2019

BC Liquor Industry

Hospitality Sales in Litres with % change over 2017
October – December 2018

Beer – Domestic BC Commercial: 6,525,860, -9.7%
Beer – BC Micro Brew: 2,950,620, +14.2%
Beer – BC Regional: 2,405,134, +3.4%
Beer – Import: 2,172,511, -9.2%
Cider – Domestic & Import: 546,764, +7.5%
Coolers: 224,885, +14.6%
Gin: 80,547, +7.2%
Rum: 100,984, +2.1%
Tequila: 83,090, +16.9%
Vodka: 260,266, +1.8%
Whisky: 163,071, +0.4%
Wine – BC: 1,471,596, +2.6%
Wine – Canadian: 15,965, +3.1%
Wine – USA: 205,579, -5.3%
Wine Total: 2,564,545, +0.3%
Source: BC Liquor Distribution Branch

BC Hotel Industry

2019 YTD Q1
Western Canada
Occupancy 63.3%, +0.3pts
ADR $164, +0.4%
RevPAR $104, +0.9%

BC
Occupancy 71.4%, +0.4pts
ADR $192, +2.0%
RevPAR $136, +2.6%

Vancouver
Occupancy 80.4%, +0.4pts
ADR $220, +3.9%
RevPAR $135, +4.5%
Source: CBRE Hotel Update

Canadian Cannabis Industry

First Quarter 2019
5.3 million Canadians are using cannabis
646,000 are new cannabis users
47% of Canadians bought from legal sources
30% of people aged 15-24 consumed cannabis
Source: National Cannabis Survey

APRIL 2019 NEWSLETTER

BC Liquor Industry

Wholesale Sales in Litres with % change over 2017
October – December 2018

Beer – Domestic BC Commercial: 35,981,668, -15.6%
Beer – BC Micro Brew: 7,153,371, +12.2%
Beer – BC Regional: 9,655,454, -4.3%
Beer – Import: 9,367,541, -14.5%
Cider – Domestic & Import: 4,066,857, +1.6%
Coolers: 6,808,252, +35.6%
Gin: 431,157, +6.2%
Rum: 1,255,179, -3.6%
Tequila: 239,739, +11.5%
Vodka: 2,397,994, +1.0%
Whisky: 2,235,493, -0.5%
Wine – BC: 11,171,935, +3.2%
Wine – Canadian: 187,742, +23.6%
Wine – USA: 2,145,886, -6.0%
Wine Total: 21,695,319, +0.1%
Source: BC Liquor Distribution Branch

BC Hotel Industry

2019 Travel Forecast
Business Travel Domestic +2.4%
Pleasure Travel Domestic +2.0%
US Travel +3.6%
Overseas Travel +5.7%

Top Line Results YTD February 2019
Metro Vancouver
Occupancy 69%
ADR $169
RevPAR $118

Airport/Richmond
Occupancy 76%
ADR $155
RevPAR $118
Source: CBRE Hotels – BC Hospitality Summit Presentation

Canadian Cannabis Industry

Dried cannabis prices have increased by 17% across Canada.
Prior to legalization $6.85/gram
Post-legalization $8.04/gram
Source: Statistics Canada

Ernst & Young expects the Canadian direct cannabis market will grow by over 50% in 2025 to $11 billion. EY also projects that consumers will spend an average of $1,625 on recreational and medical cannabis products annually – up by 30% from $1,263 in 2019.
Source: Defining the Cannabis Sector in Canada by 2025

Alberta Liquor Industry

Liquor Licences as of June 30, 2018
Class A – Restaurants 4160
Class A – Bars/Lounges 1267
Class B – Convention Centre/Arena/Salon 698
Class C – Private Club/Military 774
Class D – Retail Store/Hotel Off-sales 2217
Class E – Distillery/Winery/Brewery 125
Other – Duty Free/Liquor Agency 566
Source: AGLC Quick Facts Liquor

MARCH 2019 NEWSLETTER

Alberta Liquor Industry

Sales Dec 1, 2018 – Feb 28, 2019 in HL with % change over 2018

Beer: 109,887.01, +0.86%
Wine: 107,389.99, -1.81%
Cooler: 40,023.20, +14.61%
Cider: 11,765.69, +0.54%
Gin: 2,063.98, +9.40%
Rum: 10,697.34, +2.53%
Vodka: 19,213.36, +6.36%
Whisky: 16,555.52, +1.58%
Liqueur: 8,137.79, -7.92%
Tequila: 1,056.37, +2.91%
Source: Connect Logistics

BC Liquor Industry

BC Government Stores – Sales/Sq Ft
2017/18 – $1402
2018/19 – $1409 Target
2019/20 – $1430 Target
Source: BCLDB Annual Report 2017/18

Private Liquor Stores – Sales/Sq Ft
2017/18 – $1250 Median
Source: ABLE BC Survey

BC Hotel Industry

BC led the way with 10% RevPAR growth in Canada in 2018.

BC
Occupancy 71%
ADR $188
RevPAR $133

Vancouver
Occupancy 80%
ADR $212
RevPAR $170
Source: CBRE Hotel Update

Canadian Cannabis Industry

15% of Canadians aged 15 and older reported using cannabis in the last three months.
19% of Canadians think they will use cannabis in the next three months.
Consumption rates continued to be higher among males (19%) than females (11%).
Non-medical users were 35 years old on average.
26% of non-medical users reported obtaining cannabis from legally authorized retailers or online licensed producers.
8% of users reported growing cannabis either themselves or having someone else grow it for them.
83% of non-medical users reported that they typically smoked the cannabis they consumed.
Source: National Cannabis Survey, fourth quarter 2018

FEBRUARY 2019 NEWSLETTER

Canadian Cannabis Industry

Retail Sales in Canada

October 2018 $43 million
November 2018 $54 million
Source: Statistics Can

Fire & Flower achieved $10 million in sales since opening on October 17th, 2018. Fire & Flower opened five shops on legalization day and has now grown to nine shops across Alberta and Saskatchewan.
Ontario saw $21.8 million of adult-use cannabis sales online in the first six weeks of legalization.

Alberta Liquor Industry

Domestic Beer Consumption in Canada

Men 18-34 24.4%
Woman 18-34 17.9%
Men 35-49 16.7%
Men 50-64 15.7%
Women 35-49 9.5%
Women 50-64 9.3%
Men 65+ 4.4%
Women 65+ 2.1%
Source: https://www.statista.com

BC Liquor Industry

Manufacturing in BC
Wineries 372
Breweries 173
Distilleries 65

Wholesale Sales in Litres with % change over 2017
October – December 2018

BC Hotel Industry

Victoria Annual Performance
Occupancy 76.43%, +3.01 pts
Average Rate $184.20, +$15.01
RevPAR $140.77, +$16.00

Nanaimo Annual Performance
Occupancy 75.48%, +1.45 pts
Average Rate $132.37, +$0.49
RevPAR $99.91, +$2.28
Source: Chemistry Consulting Victoria and Nanaimo Tourism Bulletins

JANUARY 2019 NEWSLETTER

BC Hotel Industry

Victoria – November 2018

Occupancy 69.01%, +15.6%
Avg Daily Rt $143.13, +7.9%
RevPAR $98.77, +12.5%
Source: Chemistry Consulting Victoria Tourism Bulletin

There is no supply growth proposed for 2019 in Victoria, so HVS/STR predicts occupancy will remain steady throughout 2019 and 2020.

Canadian Cannabis Industry

Sales at cannabis stores totalled $43.0 million during the two-week period following legalization.
Source: Statistics Canada

BC has 359 paid applications with another 384 in the starting process. 185 have been forwarded to local government or indigenous nations to approve the location and 100 have been forwarded to local governments to consider the application. As of today, 6 stores have opened with many planning to open in the next few months.

Alberta Liquor Industry

Liquor Retailers

Retail Liquor Stores – 1497
Off-Sales – 509
General Merchandise Liquor Stores – 95
Other Liquor Retailers – 103

More than 58,900 jobs were created in Alberta in the past year. Alberta continues to have the highest employment rate in the country and the highest weekly earnings, while paying the lowest taxes in Canada.

BC Liquor Industry

Wine Market Share in BC
(in Litres R12 ending Feb 2017)

BC non-VQA – 35.26%
BC VQA – 17.05%
United States – 10.53%
Australia – 6.49%
Italy – 5.67%
Chile – 5.41%
Other – 4.41%
Argentina – 3.96%
France – 3.78%
New Zealand – 3.15%
Spain – 2.57%
South Africa – 1.25%
Other Province – non-VQA – 0.40%
VQA – non-BC – 0.05%
Source: Wines of British Columbia

DECEMBER 2018 NEWSLETTER

BC Liquor Industry Trends

Hospitality Sales in Litres with % change over 2017
July – September 2018

Beer – Domestic BC Commercial: 6,877,468, -12.4%
Beer – BC Micro Brew: 3,538,555, +15.0%
Beer – BC Regional: 2,843,367, -0.3%
Beer – Import: 2,383,016, -10.9%
Cider – Domestic & Import: 698,733, +0.7%
Coolers: 353,797, +3.2%
Gin: 86,659, +3.5%
Rum: 100,155, -5.6%
Tequila: 95,843, +9.6%
Vodka: 280,562, -0.3%
Whisky: 140,671, +3.4%
Wine – BC: 1,625,216, +1.0%
Wine – Canadian: 27,388, +93.7%
Wine – USA: 180,048, -3.3%
Wine Total: 2,697,685, +2.1%
Source: BC Liquor Distribution Branch

Alberta Liquor Industry Trends

Wholesale Sales in HL with % change over 2017
September – November 2018

Beer: 117,740, -6.1%
Wine: 119,473, -0.9%
Cooler: 41,118, +1.7%
Cider: 12,764, -4.7%
Gin: 2,249, +3.1%
Rum: 13,518, +1.8%
Vodka: 23,405, +1.4%
Whisky: 20,435, +6.7%
Liqueur: 9,666, +5.7%
Tequila: 1,240, -8.8%
Source: Connect Logistics

BC Hotel Industry

September 2018 YTD

RevPAR +9.2%
Avg Daily Rate +9.2%
Supply +0.5%
Demand -0.5%
Source: CBRE Hotels Presentation on WCLC

New projections from the Economic Forecast Council show that BC’s strong economy will outperform Canada over the next three years. The council predicts BC’s real GDP will grow by 2.3% in 2018 and by 2.6% in both 2019 and 2020.

Canadian Cannabis Industry

National Access Cannabis (NAC) had $3.95 million in cumulative sales in its first 50 days of retail cannabis operations from their 18 stores. NAC is currently the largest private retail operator in this young industry.

Shoppers Drug Mart was granted permission by Health Canada to sell medical cannabis online. Having a major chain involved in the industry should greatly help to reduce the stigma associated with cannabis.

NOVEMBER 2018 NEWSLETTER

Canadian Cannabis Industry

Alberta was the best showcase for private retailers. As of November 12, there are 63 stores open and the government doesn’t appear to be having supply issues.

Tamarack Cannabis Boutique in Kimberley was BC’s first legally licensed private store in BC. 102 applications are awaiting municipal approval.

Ontario will start accepting applications in December for stores to open in April. Citizens can’t wait as they are seeing big delays in receiving product online from Ontario Cannabis Store. Quebec is suffering from an inventory shortage in the first few weeks of legalization.

BC Liquor Industry Trends

Wholesale Sales in Litres with % change over 2017
July – September 2018

Beer – Domestic BC Commercial: 43,410,385, -2.9%
Beer – BC Micro Brew: 8,788,594, +17.2%
Beer – BC Regional: 11,423,613, -1.3%
Beer – Import: 11,657,002, -17.7%
Cider – Domestic & Import: 6,135,503, -3.6%
Coolers: 12,201,347, +19.6%
Gin: 502,741, -0.1%
Rum: 905,668, -1.7%
Tequila: 297,553, +2.6%
Vodka: 2,344,666, +2.1%
Whisky: 1,682,891, +1.4%
Wine – BC: 10,845,932, -2.4%
Wine – Canadian: 144,554, +19.3%
Wine – USA: 1,748,123, +2.0%
Wine Total: 19,709,584, -0.7%
Source: BC Liquor Distribution Branch

Alberta Liquor Industry Trends

SKUs Sold by Province

AB: 4,308
BC: 3,196
ON: 978
QC: 536
SK: 69
Rest: 201
Source: AGLC’s Presentation ALIC 2018

BC Hotel Industry

BC July 2018

Occupancy 84.2%, -1.8 pts
Avg Daily Rev $229, +9.8%
Int’l Arrivals 913,955, +4.1%
Source: Destination BC Provincial Tourism Indicators: 2018 YTD

Victoria July 2018

Occupancy 90.30, +3.67%
ADR $241.80, +10.1%
RevPAR $218.35, +14.8%
Source: Chemistry Consulting Victoria Tourism Bulletin

OCTOBER 2018 NEWSLETTER

BC Liquor Industry Trends

Sales by Category in Litres (000s)
2017/18 vs. 2016/17

Spirits: 551, +2.1%
Wine: 1,537, +2.0%
Refreshment: 5,269, +12.2%
Beer: 4,765, +1.6%
Other: 25, +12.1%
Source: LDB 2017/18 Service Plan Report

Alberta Liquor Industry Trends

Of the 1500 liquor stores in Alberta, 105 companies owned more than 2 stores.

There is continuing growth in healthy choices as consumers are choosing low alcohol beers and wine.

Craft beer continues to see strong growth with 126% increase in the number of SKUs and a 43% increase in sales of Alberta beer, not including direct delivery.
Source: ALIC 2018

BC Hotel Industry

2019 Projections

Occupancy 71%
Demand +1.0%
ADR $203, +7.0%
RevPAR $145, +7.4%
Source: CBRE Hotels 2019 Outlook

Canadian Cannabis Industry

It’s finally legal! October 17 was a busy day for the few stores that were licensed to open. Many stores are in the process of being built and others are awaiting municipal approval, so expect lots more stores opening soon. Alberta had the most stores open with 17 out of the over 810 applications received. Newfoundland had 9 stores open, and Manitoba and Saskatchewan each had 7. No private BC stores are open yet although 186 applications have been received.

SEPTEMBER 2018 NEWSLETTER

Alberta Liquor Industry Trends

Sales June-August 2018 in HL, with % change over 2017

Beer*: 165,367, -5.0%
Wine: 112,815, +1.8%
Coolers: 94,494, +2.1%
Cider: 24,330, +4.7%
Rum: 12,074, +2.7%
Vodka: 24,069, +4.2%
Whisky: 17,922, +3.0%
Liqueur: 8,819, +5.0%
Tequila: 1,781, +4.6%
*Beer sales through Connect Logistics only
Source: AGLC’s Quick Facts Liquor

BC Hotel Industry

BC continues to lead Western Canada’s strong RevPAR growth.

2018 YTD Q2 over 2017

BC
Occupancy 71%, +0.8pts
ADR $190.65, +10.2%
RevPAR $135.04, +11.6%

Vancouver
Occupancy 81%, +2.0pts
ADR $210.90, +11.0%
RevPAR $169.50, +13.0%
Source: CBRE Hotels Update 2018

Canadian Cannabis Industry

As Canada is getting ready to legalize cannabis next month, we wanted to share stats from Nevada. Their Department of Taxation show the state made more than a half-billion dollars in its first year of recreational marijuana sales! It’s 140% of what the state expected.
The state reported $529.9 million in sales for all marijuana sales—that includes recreational, medicinal and cannabis-related products. Adult-use marijuana sales totaled $424.9 million for the year, generating $42.5 million in tax collections through the 10% retail marijuana tax.

BC Liquor Industry Trends

Hospitality Sales in Litres with % change over 2017
April – June 2018

Beer – Domestic BC Commercial: 7,213,273, -9.3%
Beer – BC Micro Brew: 3,291,964, +12.0%
Beer – BC Regional: 2,779,790, +1.5%
Beer – Import: 2,334,913, -9.8%
Cider – Domestic & Import: 674,664, +4.0%
Coolers: 292,345, +2.8%
Gin: 81,736, +5.0%
Rum: 96,598, -5.5%
Tequila: 90,414, +12.2%
Vodka: 269,238, -1.0%
Whisky: 140,748, -0.4%
Wine – BC: 1,559,458, +0.1%
Wine – Canadian: 24,246, +31.2%
Wine – USA: 187,670, -9.3%
Wine Total: 2,624,015, -0.6%
Source: BC Liquor Distribution Branch

AUGUST 2018 NEWSLETTER

BC Liquor Industry Trends

Wholesale Sales in Litres with % change over 2017
April – June 2018

Beer – Domestic BC Commercial: 43,982,131, -4.2%
Beer – BC Micro Brew: 8,121,966, +14.6%
Beer – BC Regional: 11,109,954, -1.3%
Beer – Import: 11,451,871, -13.9%
Cider – Domestic & Import: 5,925,139, +0.1%
Coolers: 10,897,542, +21.6%
Gin: 467,752, +9.3%
Rum: 850,145, -7.3%
Tequila: 283,490, +10.9%
Vodka: 2,249,572, +2.9%
Whisky: 1,688,311, +0.8%
Wine – BC: 10,174,027, -2.8%
Wine – Canadian: 125,527, -3.7%
Wine – USA: 1,695,946, -5.5%
Wine Total: 18,669,683, -4.4%
Source: BC Liquor Distribution Branch

Alberta Liquor Industry Trends

Sales – April 1, 2017 to March 31, 2018 (unaudited)

Spirits: 267,893 hl, $756,281,000
Wine: 450,577 hl, $609,481,000
Coolers/Ciders: 302,014 hl, $150,561,000
Beer: 2,560,870 hl, $1,061,563,000
Source: AGLC’s Quick Facts Liquor

BC Hotel Industry

Provincial Rates
April 2018
Occupancy 66.6%, -0.7pt
ADR $158, +6.9%

May 2018
Occupancy 73.4%, +0.6pt
ADR $190, +11.8%
Source: Destination BC

Canadian Cannabis Industry

Ontario will be moving to a private retail model with the aim of introducing private stores by April 1, 2019. Ontario Cannabis Store will be the wholesaler and will open an online sales portal on October 17.

BC’s LCRB has opened their online retail licence portal and has released a Terms and Conditions Handbook.

JULY 2018 NEWSLETTER

Canadian Cannabis Industry

CIBC believes that by 2020, the legal market for adult-use cannabis will approach $6.5 billion in retail sales. This is greater than the amount of spirits sold in Canada, and approaches wine in scale. They also estimate that private firms will generate nearly $1 billion in EBITDA.
Source: CIBC report Cannabis: Almost Showtime

BC Hotel Industry

Propelled by a surge in US visitors and a strong increase in international tourists, BC is enjoying the benefits of a favourable Canadian dollar, growth in travel demand from emerging markets, political instability in the US, and a strong cruise industry. The Port of Vancouver is expecting to welcome nearly 900,000 passengers on more than 240 vessel calls from 14 different cruise lines in 2018. This represents 8% growth over 2017.

Alberta Liquor Industry Trends

Liquor Retailers as of March 31, 2018

Retail Liquor Stores: 1,497
Off-sales: 509
General Merchandise Liquor Stores: 95
Other Liquor Retailers: 103
Total Liquor Retailers: 2,204
Source: AGLC’s Quick Facts Liquor

BC Liquor Industry Trends

Sales Increases per Category
For the calendar year of 2017, RTDs saw a huge spike in sales.

Beer Packaged – 2.6%, 29% of sales
Beer Draft – 6.1%, 5.3% of sales
Wine – 1.8%, 34.6% of sales
Spirits – 3.7%, 24.8% of sales
RTD – 19.6%, 6.3% of sales
Source: BC Liquor Distribution Branch

JUNE 2018 NEWSLETTER

BC Hotel Industry

January – March 2018
BC
Occupancy 62.5%, +1.7pt
Avg Rate $167, +9.8%
International Arrivals 938,112, +8.2%
US Overnight Arrivals 614,670, +10%
Source: Destination BC

Alberta Liquor Industry Trends

Sales in HL from March 1 – May 31, 2018
with % change from previous year

Beer*: 142,490, +0.04%
Wine: 109,952, +0.13%
Coolers: 70,193, +13.52%
Cider: 19,394, +18.99%
Gin: 2,388, +11.49%
Rum: 12,009, -2.76%
Vodka: 22,367, +3.81%
Whisky: 17,787, +5.58%
Liqueur: 6,770, +1.57%
Tequila: 1,536 , +11.25%
*Beer sales through Connect Logistics only
Source: Connect Logistics

BC Liquor Industry Trends

Hospitality Sales in Litres with % change over 2017
January – March 2018

Beer – Domestic BC Commercial: 6,676,407, -9.8%
Beer – BC Micro Brew: 2,858,903, +14.3%
Beer – BC Regional: 2,309,720, +2.6%
Beer – Import: 2,225,147, -4.3%
Cider – Domestic & Import: 525,491, +4.9%
Coolers: 170,843, -0.2%
Gin: 68,343, +12.2%
Rum: 85,885, -0.2%
Tequila: 72,193, +12.4%
Vodka: 246,238, +5.8%
Whisky: 148,279, +4.9%
Wine – BC: 1,247,959, +1.9%
Wine – Canadian: 12,068, +26.2%
Wine – USA: 189,328, +0.9%
Wine Total: 2,213,632, +2.1%
Source: BC Liquor Distribution Branch

Canadian Cannabis Industry

Analysts on CIBC’s Institutional Equity Research team estimate that legal retail sales of recreational cannabis will reach $6.5 billion in 2020 representing 800,000 kilograms of cannabis. The report also said that retail stores are relatively inexpensive to build, licences are in limited supply, and manageable operating costs still make this an attractive business to be in, with potential after-tax returns on capital of ~20%.

MAY 2018 NEWSLETTER

Alberta Liquor Industry Trends

Liquor Sales from 2010 – 2017
in billion dollars

2010 – $2.05    2014 – $2.4
2011 – $2.03    2015 – $2.54
2012 – $2.15    2016 – $2.63
2013 – $2.3    2017 – $2.55
Source: BC Liquor Distribution Branch

BC Liquor Industry Trends

Wholesale Sales in Litres with % change over 2017
January – March 2018

Beer – Domestic BC Commercial: 33,694,297, -2.8%
Beer – BC Micro Brew: 6,470,437, +12.2%
Beer – BC Regional: 8,653,556, +7.4%
Beer – Import: 9,014,555, -1.6%
Cider – Domestic & Import: 3,793,020, +5.2%
Coolers: 4,933,054, +15.6%
Gin: 308,573, +5.3%
Rum: 703,772, -1.8%
Tequila: 194,803, +13.9%
Vodka: 1,841,977, +5.8%
Whisky: 1,525,587, +6.9%
Wine – BC: 8,516,195, +8.1%
Wine – Canadian: 124,600, +19.1%
Wine – USA: 1,626,221, +2.2%
Wine Total: 16,753,680, +6.2%
Source: BC Liquor Distribution Branch

Canadian Cannabis Industry

BC has finally introduced legislation for the Cannabis Distribution Act (CDA) and the Cannabis Control and Licensing Act (CCLA). BC has not yet started accepting licence applications but is developing a portal.
Alberta has been accepting applications since March and has had significant interest.
Saskatchewan received over 1500 applications for 51 licences and will be holding a random draw to determine who is permitted to sell.
Cannabis Newfoundland Labrador has selected 23 qualified applicants to go through the next step to become licensed cannabis retailers.

BC Hotel Industry

BC will lead GDF growth in 2018 at 2.6%.
Vancouver will lead RevPAR in 2018 in Canada.
1100 new rooms are scheduled to open this year.
Source: CBRE

APRIL 2018 NEWSLETTER

BC Liquor Industry Trends

5-Year Sales Trends by Category

2012/13 2013/14 2014/15 2015/16 2016/17

Spirits 24,188    24,161 24,602 25,810 26,478
Wine 63,408    65,803 69,302 73,805 75,871
Refreshment    27,551    31,476 35,245 40,300 43,364
Beer    270,524 272,643    283,857 292,574    293,986
Other 120 138 148 156    206
Total Sales 385,791 394,221    413,154 432,645    439,905

Source: BC Liquor Distribution Branch

Alberta Liquor Industry Trends

Alberta is celebrating 25 years of privatization. Before privatization there were 202 stores selling 2200 products. Now there are 1587 private liquor stores selling 24,369 products.
Source: AGLC

Alberta’ economy is continuing to improve with employment growth forecast at 2% for 2018 and the economy forecast to grow 2.7%.

Canadian Cannabis Industry

Canadians consumed 697.48 kilos of cannabis in 2015. This is an increase of 47% in just five years. 22.52% of people aged 25-44 consumed 308,060 kilos of cannabis while 11.31% of adults aged 45-64 consumed 180,400 kilos.
Source: Statistics Canada

BC Hotel Industry

2018 Projections
BC is projected to lead the western provinces in RevPAR again in 2018 and Vancouver was a top performer in 2017.

BC – Occupancy 72%, +1.5 pts
BC – ADR $181, +5%
BC – RevPAR $130, + 7.2%

Vancouver – Occupancy 80%, +0.6 pts
Vancouver – ADR $202, +6.7%
Vancouver – RevPAR $161, +7.5%
Source: CBRE Hotels Update Q4 2017

MARCH 2018 NEWSLETTER

BC Hotel Industry

December 2017 YTD
Vancouver
Occupancy 78.2%, +1%
ADR $190.06, +8.7%
RevPar $148.65, +9.8%
Source: HVS Canada, Canadian Lodging Outlook Quarterly 2017-Q4

Provincial Sales by Customer based on Litre Sales
for the year ending March 31, 2017

BCLS Counter Customers 33.6%
Licensee Retail Stores 40.5%
Licensed Establishments 18.2%
Other Customers 4.0%
Agency Stores 3.7%
Source: 2016/17 Annual Service Plan Report, BC Liquor Distribution Branch

Alberta Liquor Industry

Alberta celebrated issuing its 100^th Class E liquor manufacturing license last year. There are now 68 craft breweries, 19 distilleries, and 13 estate wineries/meaderies. That number is threefold what the province had awarded only four years ago.
Source: AGLC

DECEMBER 2017 NEWSLETTER

BC Hotel Industry

September 2017
Greater Vancouver
Occupancy 90.8%, -0.4 pts
ADR $220, +11.8%

Greater Victoria
Occupancy 85.1%, -1.1 pts
ADR $196, +7.3%

Prince George
Occupancy 75.0%, +0.3 pts
ADR $123, -1.7%
Source: Destination BC Provincial Tourism Indicators

BC Liquor Industry

Hospitality Sales in Litres with % change over 2016
July – September 2017

Beer – Domestic BC Commercial: 7,745,747, -3.2%
Beer – BC Micro Brew: 3,066,309, +16.6%
Beer – BC Regional: 2,766,344, +5.9%
Beer – Import: 2,643,465, +3.8%
Cider – Domestic & Import: 689,105, +8.5%
Coolers: 342,637, +15.7%
Gin: 83,622, +11.1%
Rum: 105,781, +1.3%
Tequila: 87,381, +22.2%
Vodka: 281,436, +3.3%
Whisky: 135,987, +2.7%
Wine – BC: 1,586,010, -0.2%
Wine – Canadian: 14,098, +3.7%
Wine – USA: 186,071, -6.7%
Wine Total: 2,619,298, -1.4%
Source: BC Liquor Distribution Branch

Alberta Liquor Industry

Wholesale Sales in HL with % change over 2016
September – November 2017

Beer: 125,414, +2.8%
Wine: 120,635, +1.1%
Cooler: 40,362, +12.5%
Cider: 13,385, +3.2%
Gin: 2,180, +13.0%
Rum: 13,274, -6.5%
Vodka: 23,083, -1.3%
Whisky: 19,163, -6.7%
Liqueur: 9,142, -5.9%
Source: Connect Logistics

NOVEMBER 2017 NEWSLETTER

BC Hotel Industry

August 2017
Greater Vancouver
Occupancy 93.3%, +2.1 pts
ADR $245, +15%

Greater Victoria
Occupancy 90%, +3 pts
ADR $219, +9.9%

Prince George
Occupancy 84.9%, +14.2 pts
ADR $123, +3%
Source: Destination BC Provincial Tourism Indicators

BC Liquor Industry

Wholesale Sales in Litres with % change over 2016
July – September 2017

Beer – Domestic BC Commercial: 44,685,196, -4.0%
Beer – BC Micro Brew: 7,658,268, +28.2%
Beer – BC Regional: 11,115,423, +5.8%
Beer – Import: 13,722,735, +1.8%
Cider – Domestic & Import: 6,346,764, +7.4%
Coolers: 10,199,629, +19.4%
Gin: 502,003, +12.7%
Rum: 920,610, -7.1%
Tequila: 290,093, +19.1%
Vodka: 2,295,113, +1.8%
Whisky: 1,659,722, -4.2%
Wine – BC: 11,014,442, -1.4%
Wine – Canadian: 120,030, +7.3%
Wine – USA: 1,713,399, -7.4%
Wine Total: 19,757,255, -1.3%
Source: BC Liquor Distribution Branch

Alberta Liquor Industry

The AGLC recently awarded its 100^th Class E liquor manufacturing licence. The amount of local product available is growing rapidly. In 2016-17 Alberta products accounted for 36% of Canadian product sold. That equals 977,207 hL sold.

Alberta Spirits – 418 SKUs (9% of total spirits sold)
Alberta Beer – 2,273 SKUs (54% of total beer sold)
Alberta Coolers & Ciders – 45 SKUs (5.8% of C&C sold)
Alberta Wine – 121 SKUs (<1% of all wine sold)
Source: AGLC Presentation at Alberta Liquor Industry Conference

OCTOBER 2017 NEWSLETTER

BC Hotel Industry

BC’s 2018 Projections

Occupancy 71%, +1%
ADR $177, +1.04%
RevPAR $126, +1.07%

Demand +2.5%
Supply +0.2%

RevPAR Growth +6.4%
ADR Growth +4.0%
Source: CBRE Hotels 2017/2018 Outlook

BC Liquor Industry

Provincial liquor sales were $3.33 billion in fiscal 2016/17, which was an increase of 5.5%, or $174.5 million. This was the result of strong sales in all product categories and an overall volume increase of 1.7%. Gross profit for the year was $1.41 billion, an increase of $62.5 million, or 4.6%. Operating expenses were 10.2% of sales for the year and consistent with the previous year.

Sales increases—and the resulting positive impact on net income—are the result of a number of factors including weather, holiday weekends, supplier promotions, and changes in sales mix. A shift in consumer product consumption from beer to wines results in higher average prices as wine generally has a higher unit price than beer. As well, consumption has been shifting towards specialty products, especially in the beer category, resulting in higher average prices.
Source: Liquor Distribution Branch 2016/17 Annual Service Plan Report

Alberta Liquor Industry

April – Sept 2017 over same period 2016

Coolers – 5.6% Increase
Wine – 1.6% Increase
Spirits – 1.5% Decrease
Beer – 1.2% Decrease

Local manufacturers continue to increase:
Distilleries – 19
Estate Wineries – 13
Breweries – 65
Packaging – 4
Pending Applications – 25
Source: Alberta Gaming & Liquor Commission

SEPTEMBER 2017 NEWSLETTER

BC Hotel Industry

International Visitors

BC saw 2,426,224 visitors to BC from January to June 2017, an increase of 4.1%. The largest growth was from Asia Pacific with 563,436 tourists, an 11.3% increase.
Source: Destination Canada

Vancouver’s Forecast for 2017
Occupancy 79%, 0%
ADR $186, +6%
RevPAR $147, +6%
Source: CBRE Hotels Update Q2 2017

BC Liquor Industry

BC leads the country with a 6.5% year-over-year sales growth at restaurants and pubs in the first half of 2017 thanks to a strong economy, increasing tourism, and a thriving food culture. Restaurant and bar sales in June jumped 1.9% to 945.6 million-the fourth straight monthly increase.
Source: Statistics Canada, Central 1 Credit Union

Alberta Liquor Industry

Sales June 1-August 31, 2017 in HL

                             % Change from 2016
Beer*     154,274            -12.96%
Wine       110,870             -0.05%
Coolers     92,461             13.38%
Cider        23,240               7.65%
Gin             2,791             14.12%
Rum         11,754              -8.70%
Vodka       23,095              -0.15%
Whisky      17,396              -3.55%

*Beer sales stats are through Connect Logistics only
Source: Connect Logistics

Beer Trends Alberta & BC

Domestic and Imported Beer Sales in HL
January-June 2017 vs. Previous Year

Prov/Terr      Domestic       %Change       Imported       %Change
BC               1,200,615         -1.2             229,733          -2.0
AB               1,104,031         -2.8             167,793          -9.0

See Beer Trends for all provinces & territories at http://liquorretailer.com/2017/08/canadian-beer-sales-declining/

NOTES: Direct delivery beer sales from craft breweries are not included in the above statistics.
Provinces are preliminary for 3 months prior to the release of this report.
Source: Beer Canada Monthly Beer Sales Summary

AUGUST 2017 NEWSLETTER

BC Hotel Industry

2017 YTD Q2
BC
Occupancy 70%, +3.2%
ADR $172, +5.5%
RevPAR $121, +9.0%

Vancouver
Occupancy 79%, +0.5%
ADR $186, +6.2%
RevPAR $148, +7.0%
Source: CBRE Hotels Update Q2 2017

Victoria
Occupancy 71%, -0.8%
ADR $152, +5.4%
RevPAR $108, +4.3%
Source: Victoria Tourism Bulletin, Chemistry Consulting

BC Liquor Industry Trends

Hospitality Sales in Litres with % change over 2016
April – June 2017

Beer – Domestic BC Commercial: 7,854,686, -3.7%
Beer – BC Micro Brew: 2,858,607, +15%
Beer – BC Regional: 2,528,663, +0.28%
Beer – Import: 2,550,519, -0.85%
Cider – Domestic & Import: 607,157, -3.4%
Coolers: 274,374, +3.6%
Gin: 77,699, +10.2%
Rum: 101,910, -1.1%
Tequila: 80,565, +19.8%
Vodka: 271,975, +3.3%
Whisky: 141,311, +4.6%
Wine – BC: 1,424,951, -5.0%
Wine – Canadian: 18,379, +6.6%
Wine – USA: 204,948, +0.5%
Wine Total: 2,506,332, -2.1%
Source: BC Liquor Distribution Branch

As of March 31st, BC had 42,763 liquor products that were approved for sale.

Alberta Liquor Industry

Craft beers and spirits can now be sold at approved farmers’ markets alongside cottage wine. This is welcome news to Alberta’s 92 liquor manufacturers.

A newly created taproom licence will permit liquor manufacturers to offer food service along with events and entertainment.

As of March 31^st, Connect Logistics had 36,408 registered SKUs and 21,361 were active.

JULY 2017 NEWSLETTER

BC Hotel Industry

April 2017
Greater Vancouver
Occupancy 78.2%, -0.1 pt
ADR $163, -0.9%

Whistler Resort
Occupancy 61.4%, +9.1 pts
ADR $247, +16.8%

Airport (Richmond)
Occupancy 80.2%, +3.6 pts
ADR $137, +5.8%

Source: Destination BC

BC Liquor Industry Trends

Wholesale Sales in Litres with % change over 2016
April – June 2017

Beer – Domestic BC Commercial: 45,619,582, -6%
Beer – BC Micro Brew: 7,018,478, +25%
Beer – BC Regional: 10,178,107, +0.8%
Beer – Import: 13,059,325, +0.7%
Cider – Domestic & Import: 5,835,834, +0.1%
Coolers: 8,915,832, +8.8%
Gin: 426,932, +2%
Rum: 912,154, -2.4%
Tequila: 255,446, +11.4%
Vodka: 2,185,391, +0.4%
Whisky: 1,674,400, +4%
Wine – BC: 9,898,151, -2.6%
Wine – Canadian: 126,558, +59%
Wine – USA: 1,788,807, -1%
Wine Total: 18,921,475, +0.6%
Source: BC Liquor Distribution Branch

Alberta Liquor Industry

March 1 – May 31, 2017 in HL % change from 2016

Beer – 142,431*                                   -13.68%
Wine – 109, 904                                     -0.17%
Cooler – 61,546                                      -7.67%
Cider – 16,489                                        -6.17%
Gin – 2,144                                              9.04%
Rum – 12,351                                           5.45%
Vodka – 21,546                                        2.85%
Whisky – 16,853                                       4.43%

*Beer sale stats are through Connect Logistics only
Source: Connect Logistics

JUNE 2017 NEWSLETTER

BC Hotel Industry

January – March 2017
Comparisons with 2016

Occupancy: 61.3% +2.1 pts

ADR: $154 +4.6%

RevPAR: +8.4%
Source: CBRE Hotels Update !12017 & Destination BC

Whistler Resort

Occupancy: 86.8% +2.3%

ADR: $370 +10.7%

Airport (Richmond)

Occupancy: 75.1% +3 pts

ADR: $132 +9%
Source: Destination BC

BC Liquor Industry Trends

Hospitality Sales in Litres with % change over 2016
January – March 2017

Beer – Domestic BC Commercial: 7,334,998, -4%
Beer – BC Micro Brew: 2,473,154, +15.6%
Beer – BC Regional: 2,227,851, +5.5%
Beer – Import: 2,333,732, +1.8%
Cider – Domestic & Import: 499,081, +3.8%
Coolers: 166,038, +11.6%
Gin: 60,913, +6.5%
Rum: 86,037, -0.1%
Tequila: 64,219, +20%
Vodka: 232,624, +1.2%
Whisky: 141,381, +5.7%
Wine – BC: 1,207,728, +2.2%
Wine – Canadian: 9,542, -3.6%
Wine – USA: 187,465, -2.2%
Wine Total: 2,152,132, +2.1%
Source: BC Liquor Distribution Branch

Alberta Liquor Industry

The economy in Alberta is continuing its recovery. Overall retail sales in Alberta for March 2017 were $6,630 million, which is a 7.2% increase from March 2016 to March 2017. Sales in beer, wine and liquor stores across Canada were $1,862 million, which is a 0.3% decrease.
Source: Statistics Canada

MAY 2017 NEWSLETTER

BC Hotel Industry

Vancouver Hotel Performance
January – March 2017
Comparisons with 2016

Occupancy 67% +.45%

ADR $149.89 +4.16%

RevPAR $100.49 +4.6%
Source: HVS Canadian Lodging Outlook Quarterly 2017-Q1

Victoria Hotel Performance
January – March 2017
Comparisons with 2016

Occupancy 64.02% +1.13%

ADR $124.12 +1.97%

RevPAR $79.46 +3.8%
Source: Victoria Tourism Bulletin March 2017, Chemistry Consulting Group

Citywide Conventions Positively Impact Vancouver Hotels

A new Tourism Vancouver report shows citywide conventions have a significant impact on occupancy, ADR and RevPAR for both large (over 300 rooms) and small (less than 300 rooms) hotels in Vancouver, particularly during non-peak season months. Based on an analysis of 2016 data, average hotel occupancy increased by 12.5% for large hotels and 8.4% for small hotels during citywide conventions compared to other periods. Average ADR increased by over 7% for both large and small hotels, while RevPAR was up by over 22% for large hotels and 17% for small hotels during citywide days.
Source: Tourism Vancouver

BC Liquor Industry

Wholesale Sales in Litres with % change over 2016
January – March 2017

Beer – Domestic BC Commercial:     34,685,212     -4.1%
Beer – BC Micro Brew:                      5,291,479   +21.2%
Beer – BC Regional:                          7,959,950    +4.4%
Beer – Import:                                 9,189,718     -3.9%
Cider – Domestic & Import:               3,600,543   +5.4%
Coolers:                                          3,507,871   +8.3%
Gin:                                                   292,966    +3.3%
Rum:                                                 716,575      -2.2%
Tequila:                                             170,954    +16.5%
Vodka:                                            1,740,765     +0.6%
Whisky:                                           5,250,241     -0.5%
Wine – BC:                                       7,844,313     -0.4%
Wine – Canadian:                                104,162    +36.1%
Wine – USA:                                    1,591,844      -16%
Wine Total:                                    15,742,903     -1.7%
Source: BC Liquor Distribution Branch

Alberta Liquor Industry

Licences in Effect
(As of December 31, 2016)

Class A Minors Allowed – 3,962
Class A Minors Prohibited – 1,343
Class B – 663
Class C – 787
Class D – 2,136
Class E – 85
Other (Duty Free/Liquor Agency) – 538

Total Licences 9,514
Source: Quick Facts – Liquor, AGLC

APRIL 2017 NEWSLETTER

BC Hotel Industry

Victoria Hotel Performance

February Chg YTD Chg

2017 2016 2017 2016

Occupancy 69.82% 65.83% 3.99% 57.88% 54.72% 3.16%

ADR $124.57 $119.18 $5.39 $123.14 $118.05 $5.09

RevPAR $86.97 $78.46 $8.51 $71.27 $64.60 $6.67

Source: Victoria Tourism Bulletin, Chemistry Consulting Group

2016 – National Tourism Indicators

Tourism’s share of Canada’s GDP in 2016: 2.05% (0.06+ over 2015)

Tourism demand in Canada: $91.6B CAD (+4.2% over 2015)

Tourism export in Canada: $20.0B CAD (+10.8% over 2015)

Domestic tourism expenditures: $71.6B (+2.5% over 2015)

Tourism employment: 721,600 jobs (+1.8% over 2015)

Source: TIABC

BC Liquor Industry

BC’s Private Liquor Industry Unites

BC’s Alliance of Beverage Licensees (ABLE BC) has announced a new agreement with the BC Private Liquor Store Association (BCPLSA) so that all of BC’s private liquor stores will once again be represented by one association. ABLE BC and the BCPLSA signed a Memorandum of Understanding (MOU) whereby the BCPLSA will officially cease operations and encourage its members to join ABLE BC.

Within the next two years, ABLE BC will be changing its name and rebranding once again. This association started as the Neighbourhood Pub Owners Association of BC, then transitioned to the BC Liquor Licensee & Retailers Association to recognize Licensee Retail Stores, and in 2004 was renamed the Alliance of Beverage Licensees when it became affiliated with the BC & Yukon Hotels’ Association.

Alberta Liquor Industry

Liquor Retailers

As of December 31, 2016, Alberta had:

1446 Retail liquor stores
483 Off-sales
94 General merchandise liquor stores
105 Other liquor retailers
2128 Total Liquor Retailers

22,863 Products available

Source: AGLC Fast Facts, December 2016

MARCH 2017 NEWSLETTER

BC Hotel Industry

2016 vs. Previous Year
Air Capacity to YVR – 13,630,881, 7.7% increase
International Visitor Arrivals to BC – 5,532,065, 12.3% increase
US Overnight Visitor Arrivals to BC – 3,620,975, 10.9% increase

BC’s tourism industry had an exceptional year in 2016, with a total of 5,532,065 overnight international visitor arrivals to the province, including 3,620,975 visitors from the US, 1,200,481 from Asia Pacific, and 535,238 visitors from Europe. International visitor arrivals were up 12.3% over 2015. This means an additional 605,918 visitors from international markets arrived in BC in 2016 over the previous year.

BC saw increases from key markets, such as Mexico (up 33.4%); Australia (21.1%); China (18.2%); United Kingdom (17.3%) & India (9.9%).
Source: Destination BC

BC Liquor Industry

Hospitality Sales October – December 2016
in hL with % change over 2015

Beer – Domestic BC Commercial: 7,383,110, 11.6-%
Beer – BC Micro Brew: 2,239,677 , 11.8%
Beer – BC Regional: 2,085,410, -5.4%
Beer – Import: 2,255,073, -8.1%
Cider – Domestic & Import: 458,316, -6.1%
Coolers: 162,553, -8.2%
Gin: 66,083, 9.3%
Rum: 97,734, -9.6%
Tequila: 62,105, 8.1%
Vodka: 244,930, -6.5%
Whisky: 153,484, -2.2%
Wine – BC: 1,314,921, -7.3%
Wine – Canadian: 14,619, -5.3%
Wine – USA: 219,965, -11.6%
Wine Total: 2,391,076, -7.3%
Source: BC Liquor Distribution Branch

BC Distilleries: As of November 2016, 35 craft distilleries and 19 commercial distilleries were operating in BC. The
biggest increase occurred in March 2013 with 26 new craft distilleries beginning operations.
Source: Factsheet: British Columbia’s distillery industry, Ministry of Small business, Red Tape Reduction

BC Wine: There are 278 licensed grape wine wineries in BC and 929 vineyards with over 10,260 acres of planted land.
Source: British Columbia Wine Institute

BC Breweries: BC has close to 100 breweries throughout the province.
Source: BC Craft Brewers Guild

Alberta Liquor Industry

Alberta’s economy is turning a corner and is expected to grow by 2.4% in 2017, spurred by higher oil and manufacturing exports, a modest improvement in oil prices, continued public-sector infrastructure investment and continued reconstruction after the Fort McMurray wildfire.

Employment has grown by 18,000 since bottoming out in July 2016.
Source: 2016-17 Third Quarter Fiscal Update and Economic Statement

Liquor Sales Dec. 1, 2016 – Feb. 28, 2017 with % Change over previous year

Beer*	-16.59%
Wine	-5.31%
Coolers	-6.58%
Vodka	-3.16%
Whisky	-6.75%
Rum	-5.99%
Gin	-0.39%

*Beer sales stats are through Connect Logistics only
Source: Connect Logistics

FEBRUARY 2017 NEWSLETTER

BC Hotel Industry

Vancouver – December 2016
Comparisons with 2015

Occupancy 62.4%, +6.3%
Avg Daily Rate $146.10, +4.95%
RevPar $91.20, +11.64%

Vancouver – December 2016 YTD
Comparisons with 2015

Occupancy 77.4%, +3.48%
Avg Daily Rate $174.96, +7.75%
RevPar $135.39, +11.5%

Source: Canadian Lodging Outlook Quarterly 2016-Q4

BC Liquor Industry

Wholesale Sales October – December 2016
in hL with % change over 2015

Beer – Domestic BC Commercial 40,513,763, -10.5%
Beer – BC Micro Brew: 5,148,504, +16.1%
Beer – BC Regional: 8,962,577, +3%
Beer – Import: 10,249,765, -6.0%
Cider – Domestic & Import: 3,814,956, -1.7%
Coolers: 3,900,244 +2.7%
Gin: 362,384, -0.5%
Rum: 1,323,216, -1.7%
Tequila: 190,103, +6%
Vodka: 2,276,933, -2%
Whisky: 2,168,774, -1%
Wine – BC: 10,424,330, -7.2%
Wine – Canadian: 144,928, +40.7%
Wine – USA: 2,330,503, -7.2%
Wine Total: 21,204,835, -4.6%

Source: BC Liquor Distribution Branch

Provincial Wine Market Share in BC for BC VQA Wine
in litres R12 ended Fiscal 2017 P9 (December 2016) compared to previous year

16.86%, +7.93%

BC VQA Wine Litre Sales from the Cellar Door
R12 ended Fiscal 2017 P9 (December 2016) compared to previous year

21.79%, +15.40%

Source: BC Wine Institute

Alberta Liquor Industry

BC VQA Wines sales in Alberta

Sales are on the increase. Both red and white BC VQA Wine sales are up 8% – with rosé a close second at 7% growth*.
White sparkling made an impressive leap with a 304% increase, growing from 773 to 3,122 nine litre cases.
*(CVA Red Book, October R12 over same period 2015)

Source: BC Wine Institute

As of March 31, 2016, Alberta had 46 breweries, 13 distilleries, and 12 wineries/meaderies.

Source: AGLC Fast Facts

JANUARY 2017 NEWSLETTER

BC Hotel Industry

October 2016 with % Change over 2015

Occupancy 65.1%, 1.6% increase
Avg Daily Rate $145.95, 5.2% increase
RevPar $94.98, 7.9% increase

YTD overnight arrivals into BC 4,892,977 12.2% increase

Source: CBRE Hotels with reproduction and use of information subject to CBRE Disclaimer / Terms of Use as detailed at www.cbre.ca.

BC Liquor Industry

Hospitality Sales in Litres (000s) with % Change over 2015
July – Sept 2016

Beer – Domestic BC Commercial 7,997,902, -7.5%
Beer – BC Micro Brew: 2,623,082, +18.9%
Beer – BC Regional: 2,589,151, +2.2%
Beer – Import: 2,553,481, -1.7%
Cider – Domestic & Import: 634,524, 7.4%
Coolers – Malt Based: 46,080, 8.2%
Coolers – Spirit: 235,866, 5.1%
Coolers – Wine/Fruit: 10,338, -2.8%
Gin: 75,230, 11.2%
Rum: 104,408, -3.9%
Tequila: 71,494, 8.3%
Vodka: 272,296, 0.9%
Whisky: 132,368, 4.0%
Wine – Canadian: 13,586, 1.1%
Wine – USA: 198,692, -2.8%
Wine Total: 2,631,706, 4.7%

Source: BC Liquor Distribution Branch

Alberta Liquor Industry

Aug 1 – Nov 30, 2016 in hL

Beer*: 165,614, -21.47%
Wine: 156,397, -2.74%
Coolers: 59,452, -3.21%
Vodka: 31,063, -1.69%
Whisky: 26,546, +0.66%
Rum: 18,875, -3.91%
Gin: 2,693, -3.68%

*Beer sales are only sales through Connect Logistics, not BDL.

Source: Connect Logistics

DECEMBER 2016 NEWSLETTER

BC Hotel Industry

September 2016 in B.C.
Comparisons with 2015

Occupancy 80.7%, 3.4% increase
Occupancy YTD 71.3%, 2.0% increase
Average Daily Rate $167, 6.7% increase
Source: Provincial Tourism Indicators, Destination BC

BC Liquor Industry

Wholesale Sales in hL with % Change 2016/17 vs 2015/16
July – Sept 2016

Beer – Domestic BC Commercial 46,497, -1.8%
Beer – BC Micro Brew: 5,966, 24.9%
Beer – BC Regional: $10,391, +6.9%
Cider – Domestic & Import: 5,905, +2.1%
Coolers – Malt Based: 1,519, -5.5%
Coolers – Spirit: 6,916, +13.7%
Coolers – Wine/Fruit: 182, -17.9%
Gin: 445, +1.2%
Rum: 986, -1.7%
Tequila: 244, +7.4%
Vodka: 2,253, +2.5%
Whisky: 1,731, +10.3%
Wine – Canadian: 112, +44.6%
Wine – USA: 1,840, -2.7%
Wine Total: 19,988, +5.1%
Source: BC Liquor Distribution Branch

Alberta Liquor Industry

Sales Change YTD as of Sept 30^th, in hL

Coolers   -2%
Cider   -0.14%
Spirits   -1.64%
Rum   -5.24%
Vodka   +0.20
Whisky   -0.1%
Wine   +2.03%
Import Beer   -16.21%
Alberta Beer   +25.26%
Source: Connect Logistics

NOVEMBER 2016 NEWSLETTER

BC Hotel Industry

September 2016 in Vancouver
Comparisons with 2015

Occupancy 90.6%, 5.1% increase
Avg Daily Rate $196.03, 11.1% increase
RevPAR $177.68, 11.7% increase

Source: HVS Canadian Lodging Outlook Quarterly 2016-Q3

BC Liquor Industry

BC Sales by Volume
Based on litres for year ending March 31, 2016
(as a percentage of total litre sales)

	2015/16	2014/15	2013/14	2012/13	2011/12
BCLS Counter Customers	34.4	32.8	33.9	34.1	34.7
Licensee Retail Stores	39.9	41.5	40.5	40.4	39.4
Licensed Establishments	18.3	18.65	18.9	19.1	19.5
Other Customers	3.4	3.0	2.6	2.2	2.1
Agency Stores	4.0	4.1	4.1	4.2	4.3
See more statistics http://liquorretailer.com/2016/10/bc-liquor-sales-for-201516/
Source: BC Liquor Distribution Branch

Alberta Liquor Industry Wine Sales as of Sept. 30th

	2014 to 2015	2015 to 2016
Less than $9.99	14%	4%
$10.00 to $14.99	5%	1%
$15.00 to $19.99	5%	-3%
$20.00 to $29.99	3%	-11%
$30.00 to $49.99	11%	15%
$50.00 and up	4%	8%

Source: Connect Logistics

OCTOBER 2016 NEWSLETTER

BC Hotel Industry

At the recent Western Canadian Lodging Conference, HVS presented their forecasted values for properties for 2016-2019. The outlook for property values at Vancouver Airport, Vancouver Downtown and Victoria are all positive.
Vancouver Airport per Room Value
2016 – $167,910
2017 – $179,947
2018 – $186,496
2019 – $191,664
Vancouver Downtown per Room Value
2016 – $288,471
2017 – $306,732
2018 – $313,994
2019 – $327,553
Victoria per Room Value
2016 – $137,098
2017 – $147,165
2018 – $149,866
2019 – $150,923
Source: 2016 Canadian Hotel Valuation Index, HVS Canada, October 2016

BC Liquor Industry

Licensee Retail Stores
July 3 – Sept 3, 2016
Net Sales Excluding General Merchandise with % change over 2015
Spirits – $46,406,181, 16.4%
Wine – $40,396,686, 18.8%
Beer – $95,287,453, 10.4%
Refr Bev – $25,004,973,11.1%
Total Sales -$207,095,293, 11.0%
Source: BC Liquor Distribution Branch – Wholesale Division

Licensee Retail Stores
July 3 – Sept 3, 2016
Net Sales in Litres Excluding General Merchandise with % change over 2015
Spirits – 1,742,735, 11.5%
Wine – 3,582,124, 11.5%
Beer – 26,895,734, 10.2%
Refr Bev – 6,164,728,11.1%
Total Sales -38,385,321, 10.5%
Source: BC Liquor Distribution Branch – Wholesale Division

Alberta Liquor Industry

Change in Liquor Sales
as of Sept. 30,2016 compared to 2015
Mezcal 55.23%
Misc. Liquor 28.25%
Bitters 16.13%
Grappa 13.05%
Cognac 8.17%
Brandy (fruit) 6.40%
Gin 0.77%
Vodka 0.20%
Whisky 0.20%
Liqueur -0.91%
Tequila -1.42%
Brandy  -1.62%
Rum -5.25%
Pre-mix   -7.34%
Cachaca  -11.01%
RTD   -14.87%
Armagnac  -24.88%
Source: Connect Logistics

SEPTEMBER 2016 NEWSLETTER

BC Hotel Industry

Jan – June 2016

Occupancy YTD 65.1%, 2.1% increase
Average Room Rate YTD $154, 6.8% increase
Source: Destination BC

BC Liquor Industry

Sales by Major Category in hL with % Change 2015/16 vs 2014/15
Fiscal Year ending March 31, 2016

Spirits – 25,810, 4.9%
Wine – 73,805, 6.5%
Beer – 292,574, 3.1%
Refr Bev – 40,300,14.3%
Other – 156, 5.4%
Total Sales – 432,645, 4.7%
Source: BC Liquor Distribution Branch

Alberta Liquor Industry

ProServe is a liquor service training program available online, in a seminar or by home study. ProServe certification is mandatory for anyone involved in security, or the sale and service of liquor. From April to July 2016, 12,707 certificates have been issued.

ProTect is online training for security staff and managers of licensed premises. This training is mandatory for employees whose position requires them to respond to problems within a licensed premise. From April to July 2016, 2,016 certificates have been issued.
Source: Alberta Gaming & Liquor Commission

AUGUST 2016 NEWSLETTER

BC Hotel Industry

Vancouver Hotel Performance

June 2016	Occupancy Rate (%)		Average Room Rates ($CAD)		REVPAR ($CAD)		Room Supply	Room Demand	Number of Rooms
	2016	2015	2016	2015	2016	2015	% chg	% chg	Sample	Census
Vancouver	87.4%	88.7%	$198.83	$192.58	$173.87	$170.86	0.5%	-1.0%	20,945	25,848

Source: Canadian Quarterly Lodging Outlook 2016 – Q2

BC Liquor Industry

Hospitality – Volume & Net Sales, Apr 1 – July 2, 2016
Net Sales Excluding General Merchandise

Wine 2,455,128 L $43,311,552
Spirits 839,205 L $28,560,907
Beer 16,480,028 L $64,601,790
Refr Bev 889,894 L $4,637,944
Total 20,664,255 L $141,112,193

Source: BC Liquor Distribution Branch

Alberta Liquor Industry

Volume Sales in HL, % change Jan – July 31, 2016 over 2015

Wine 241,799 +1.49%
Beer 360,504 -10.29%
Coolers 142,860 -2.97%
Gin 4,544 +0.47%
Rum 25,569 -6.99%
Vodka 47,445 -0.61%
Whisky 37,767 -1.66%

Source: Connect Logistics Services

JULY 2016 NEWSLETTER

BC Hotel Industry

From January to April, 1,172,637 visitors came to BC resulting in an 18.2% increase over the same period last year. In April, 328,006 visitors travelled to BC – a 21% increase over last year.
Source: Destination BC

BC Liquor Industry

Licensee Retail Stores – Net Sales Excluding Merchandise
April 1 – July 2, 2016

Wine 4,861,850 L $53,861,524

Spirits 2,276,276 L $60,513,784

Beer 35,959,512 L $127,852,414

Refr Bev 7,615,768 L $ 30,749,518

Total 50,713,406 L $272,977,240

Source: BC Liquor Distribution Branch

Alberta Liquor Industry

84% of Albertans are satisfied with the conduct of Alberta’s liquor business.

74% of Albertans said they’ve had a drink in the last 12 months. Of all Albertans, 88% drink in moderation, as calculated using Canada’s Low Risk Drinking Guidelines.

Source: AGLC Survey of Albertans 2016

Wine consumption in Canada is growing 3 times faster than globally. Canada’s per capita wine consumption is now around 15 litres a year.
Source: Okanagan Life magazine April/May 2016

MAY 2016 NEWSLETTER

BC Hotel Industry

BC “Top Line” – Jan – Mar 2016 Year to Date – Source: CBRE Hotels

	Occupancy	ADR	RevPAR
Overall BC	59%	$147	$87
Kelowna	48%	$107	$51
Kamloops	40%	$100	$40
Greater Victoria	55%	$114	$62
Metro Vancouver	68%	$142	$97

BC “Top Line” 2016 Forecast – Source: CBRE Hotels

	2015 Actual	2016 Forecast	Change
Occupancy	66%	68%	+2.0%
ADR	$153	$161	+5.2%
RevPAR	$101	$109	+7.9%

APRIL 2016

Alberta Liquor Industry

As of March 31, 2016
Retail liquor stores – 1,407
Off-sales (hotel/manufacturer/other) – 458
General merchandise liquor stores – 95
Other liquor retailers – 106
Total liquor retailers – 2,066
Products available – 21,793
Source: AGLC’s Quick Facts – Liquor

As of March 31, 2016
Liquor licences in effect
Class A Minors Allowed – 3,849
Class A Minors Prohibited – 1,398
Class B – 623
Class C – 786
Class D – 2,066
Class E – 52
Other (Duty Free/Liquor Agency) – 467
Total licences – 9,241
Source: AGLC’s Quick Facts – Liquor, April 2016

MARCH 2016

BC Liquor Industry

Liquor Retail Stores -Volume & Net Sales, Year ending March 31

Net of CRF, Discount & Commission & General Merchandise

Wine 18,983,283 L $209,701,445

Spirits 8,844,033 L $233,744,113

Beer 123,750,756 L $435,237,789

Refr Bev 21,205,650 L $ 87,118,230

Total 172,783,722 L $965,801,577

Source: BC Liquor Distribution Branch

Hospitality – Volume & Net Sales, Year ending March 31
Net of CRF, Discount & Commission & General Merchandise

Wine 9,503,205 L $167,334,511

Spirits 3,197,561 L $106,419,319

Beer 63,528,496 L $243,680,859

Refr Bev 2,951,932 L $ 14,920,780

Total 79,181,194 L $532,355,469

Source: BC Liquor Distribution Branch

BC Hotel Industry

March 2016 – Vancouver
Occupancy 73.5% +6.7% over March 15
ADR $150.34 +11.1% over March 15
RevPAR $110.51 +22.6% over March 15
Source: Canadian Quarterly Lodging Outlook 2016-Q1, STR and HVS

As of the end of March, Sun Peaks’ resort-wide room nights booked increased by 13.4% above the previous season, to exceed 70,000 booked room nights.
Source: Sun Peaks Tourism Association

Whistler Blackcomb saw a 26% increase in ski season visitors and a 26% increase in revenue growth. Total revenue increased to $241.8 million in the six-month period ending March 31, the highest revenue growth the company has ever seen.
Source: Business in Vancouver

FEBRUARY 2016

Alberta Liquor Industry

The volume of liquor distributed by Connect Logistics dropped 1.75% from Jan 1 – Feb 29 compared to the previous year. The biggest drops were in imported beer, gin and rum, whereas Canadian wine increased almost 7%.The volume of whisky grew 3.25%; Vodka was up 2.5%; Canadian spirits were up 0.75%; and imported spirits dropped 6.3%.
Source: Connect Logistics

BC Hotel Industry

The province’s international tourism numbers were reportedly up 15.3% in the first two months of this year.
Source: Energetic City

JANUARY 2016

BC F&B Industry

BC continues to experience strong growth in foodservice spending, lifted by strong consumer demand and robust housing sectors. Restaurant receipts for 2015 totalled $9,541 million, an increase of 7.2% over 2014. Restaurant receipts in BC have grown by an average of 5.3% since 2012, compared to an increase of only 3.2% across all other provinces.
Sources: Industrial Outlook: Canada’s Food Services Industry – Winter 2016, Conference Board of Canada, Destination BC Tourism Indicators

The #1 Hot Trend on menus in 2016 is craft beer/microbrews. #5 on the Up & Comers list is micro-distilled/artisan liquor.
Source: Restaurants Canada, 2016 Chefs’ Survey

BC Hotel Industry

Vancouver is expected to welcome roughly 830,000 cruise passengers, a 3% increase over 2015. While the number of calls (228) is actually the same, larger ships account for the difference in passenger volume.

The Vancouver cruise industry stimulates more than $2 million in economic activity for each ship that calls at Canada Place. In 2015, a party of three spent $649 in Vancouver and another $264 in other parts in BC (just over $300 per person). The majority of passengers (62%) came from the US, while 23% were from overseas and 16% from Canada.
Source: Metro News, Vancouver

2016 Forecasts

Vancouver Downtown – Occ 77% ADR $211 RevPAR $162

Vancouver Airport – Occ 77% ADR $133 RevPAR $102

Victoria – Occ 69% ADR $154 RevPAR $105

Okanagan Valley/Kamloops – 57% ADR $124 RevPAR $71

Source: HVS

The Victoria Airport has seen 27 consecutive months of record traffic and is currently the 3rd fastest growing airport in Canada. Occupancy in Victoria January 2016 was up 1.5% over January 2015, and ADR was up 8.7%. Occupancy in Nanaimo was up 1% over January 2016, and ADR was up 2.9%.
Source: Chemistry Consulting

DECEMBER 2015

BC Hotel Industry

2015 International Visitors to BC

International Overnight 4,925,916 +7.9%

US Overnight 3,263,395 +9.6%

US Total 5,234,689 +9.6%

Asia/Pacific 1,049,466 +4.5%

Europe 473,166 +3.8%

Source: Provincial Tourism Indicators, Destination BC

BC hotels posted the largest increase in ADR (up 9.5% to $158.37) in 2015 and posted the only double-digit increase in RevPAR (up 13.9% to $105.99) in Canada. Occupancy rose 4% to 66.9%.

December 2015 – Vancouver

Occ 59.3% +5.2% ADR $140.62 +11.6% RevPAR $83.42 +22.4%

December 2015 YTD – Vancouver

Occ 74.8% +3.5% ADR $164.67 +12.2% RevPAR $123.25 +17.8%

Source: Canadian Quarterly Lodging Outlook 2015 – Q4, STR and HVS

International visits to BC were up 7.6% in 2015’s first 10 months compared to the same period in 2014.
Source: Business Vancouver

BC Liquor Industry

Licensee Retail Stores -Volume Sales & Net Sales, Sep – Dec 2015

Net of CRF, Discount & Commission & General Merchandise

Wine 7,140,682 L $80,263,195

Spirits 3,430,144 L $91,152,993

Beer 38,673,044 L $136,314,466

Refreshment Bev 5,480,479 $22,857,374

Hospitality – Volume Sales & Net Sales, Sep – Dec 2015

Net of CRF, Discount & Commission & General Merchandise

Wine 3,374,208 L $61,065,184

Spirits 1,101,904 L $36,982,358

Beer 20,760,115 L $79,743,191

Refreshment Bev 870,445 L $4,459,398

Source: BC Liquor Distribution Branch

Younger, affluent Canadians are more involved in consuming wine and are willing to spend more on the average bottle, according to a report from Wine Intelligence.They are “typically high-spending, affluent and adventurous wine drinkers, and are predominantly Millennials and young Gen Xers”, according to the report.They account for around 10% of Canada’s wine-drinking population, or around 1.6 million people. Their share of on-premise spend on wine in Canada is higher, at 32%.
Source: Wine Intelligence

Alberta Liquor Industry

Canadian wines are big sellers in Alberta. 1,574 BC wines and 443 Ontario wines were available for sale. The entire wine category grew 6.34% in 2015. LiquorConnect.com has launched a new website for agents and consumers.

Source: Connect Logistics, Stats as of October 2015

Volume Sales in HL, % change as of December 15 over 2014
Total year-over-year change 1,556,000 +5.85%
Imported Spirits 105,600 +2.69%      Canadian Spirits 145,118 +3.76%
Imported Wine 284,000 +6.02%      Canadian Wine 115,024 +5.24%
Imported Beer 398,770 +0.27%       Ciders/Coolers 59,363 +21.43%
Whisky 64,775 +3.12%   Gin 7,318 +11.1%    Rum 47,136 +3.6%   Vodka 79,336 +1.99%
Source: Connect Logistics

OCTOBER 2015

BC F&B Industry

The average Canadian eats out 3.8 times per week. Online ordering is becoming increasingly popular, particularly with Millennials. In 2015, $1 billion of food was ordered and delivered with a higher than average check than eating at the establishment.

Source: NPD Group

BC Hotel Industry

Provincial Occupancy YTD October 68.9% +2.5%
BC Average Daily Room Rate YTD $155 +9.4%
Greater Vancouver YTD: Occ 75.9% +3.5%, ADR $167 +12.8%
Greater Victoria YTD: Occ 73.7% +3.3%, ADR $144 +7.5%
Whistler Resort YTD: Occ 64.7% +2.6%, ADR $224 +9.9%
Kelowna YTD: Occ 65.1% +3.4%, ADR $144 +2.6%
Prince George YTD: Occ 70.4% +0%, ADR $127 +4.1%
Source: Destination BC Tourism Indicators December 2015

Alberta Liquor Industry

Cider is the strongest growth category with a 25% increase in volume over 2014.

Coolers saw 7.8% growth from 2014 to 2015.

Spirit growth was relatively steady at 1.58%.

Wine grew 6.34% over 2014.

Imported beer grew 6%.
Source: Connect Logistics

SEPTEMBER 2015

BC Liquor Industry

Insights into the categories of spending from international visitors during the summer of 2015 reveal that international visitors spend almost 10 times more on [full-service] restaurants than quick-serve restaurants.
Source: 2015 TIAC and VISA Summer Travel Snapshot

BC’s accommodation and food service sectors showed 3.6% growth in September.
Source: Business in Vancouver

Alberta Liquor Industry

21,721 SKUs in inventory at Connect Logistics
39,855 SKUs registered
Wine – 14,584 SKUs 67.31% Cider – 189 SKUs 0.87%
Spirits – 4,074 SKUs 18.8% Liquor Accessories – 148 SKUs 0.68%
Beer – 2,280 SKUs 10.52% Bag/Box – 79 SKUs 0.36%
Coolers – 313 SKUs 1.44%
Source: Connect Logistics

BC Hotel Industry

Provincial Occupancy YTD Sep 68.4% +2.4%
BC Average Daily Room Rate YTD $156 +9.1%
Greater Vancouver YTD: Occ 77.4% +3.1%, ADR $167 +12.8%
Greater Victoria YTD: Occ 73.2% +3.7%, ADR $143 +6.9%
Whistler Resort YTD: Occ 68.8% +2.5%, ADR $233 +9.9%
Kelowna YTD: Occ 64.2% +3.9%, ADR $144 +0.5%
Prince George YTD: Occ 69.7% +1.7%, ADR $127 +5.2%
Source: Destination BC Tourism Indicators October 2015

Visitors spent $USD 3.6 billion in Canada from May to September, a double-digit increase in year-over-year spending. Americans represented 52.1% of all spending, with top states being California, New York and Washington. China represented 10.4% of all spending.
Source: 2015 TIAC and VISA Summer Travel Snapshot

AUGUST 2015

BC Hotel Industry

Non-Residents Overnight Arrivals to BC Jan – Aug 2015

One or more nights 3.589.560 +7.1%

US residents by automobile 1,270,829 +9.7%

US residents by non-automobile 1,118,340 +7.3%

Residents from other countries 1,200,391 +4.3%

Source: ITS Border Counts, August 2015, Statistics Canada

Victoria had an excellent summer season, with Aug occupancy up 3.4% over Aug 2014, ADR +15.7%, RevPAR +20.6%, YTD occupancy +3.9%, ADR +9.4%, and RevPAR +15.6%.

Source: Chemistry Consulting

The BC Hotel Industry is having a phenomenal year!
RevPAR YTD Aug 2015 +14.3%
RevPAR 2016 Forecast +7%
Vancouver is averaging +77% occupancy (sold out 5 nights/week)
Source: PKF Consulting & HVS

Alberta Liquor Industry

Total liquor retailers 2,024

Revenue to government $766 million

73% of Albertans had a drink in the last 12 months

90% of Albertans drink responsibly

AGLC Quick Facts – fiscal year 2014-15

BC Liquor Industry

Food & beverage retail sales climbed 7.4% in August, and were a key contributor to overall growth given their 25% share of overall retail spending.

Source: Business Vancouver November 3-9, 2015

Casual dining in BC captures 22% of all diners, up 3% over last year.
The lunch crowd is 31% and growing while supper is 22% and flat.
Source: NPD Group

Liquor Retail Stores Net Sales Apr-Aug 2015 (Net of CRF, discount & commission)
Wine $80,123,462
Spirits $92,872,308
Beer $210,896,484
Refreshment Beverages $49,065,197

LRS Volume Sales Apr-Aug 2015
Wine 7,420,775 L
Spirits 3,550,914 L
Beer 60,190,512 L
Refreshment Beverages 12,112,478 L
Source: BC Liquor Distribution Branch

Alberta Hotel Industry

At the end of Q2, the hotel development pipeline in Calgary comprised 22 hotels with 3,615 rooms. 18 properties are either under construction or will begin in the next 12 months. These include nine upscale and three upper-upscale hotels. Scheduled openings: 2015-5; 2016-5; 2017-11

North America IHIF Hotel Investment News

JULY 2015

BC Hotel Industry

Occupancy 66.5%
Average Daily Rate $149.69
RevPAR $99.53
Source: Tourism Snapshot July 2015, Destination Canada

JUNE 2015

BC Liquor Industry

LRS Volume Sales, Q1 2015 (Apr-Jun)
Spirits 2,033,019 L
Wine 4,302,698 L
Refreshment Beverages 6,543,388 L
Beer 33,819,018 L

LRS Net Sales, Q1 2015 (Apr-Jun)
Spirits $52,994,376
Wine $46,109,548
Refreshment Beverages $26,499,981
Beer $118,928,059
BCLDB

Alberta Liquor Industry

Sales in Dollars, Fiscal year 2014-15
Spirits $744,795,000
Wine $565,672,000
Coolers/Ciders $126,523,000
Beer $1,103,274,000
Alberta Gaming & Liquor Commission

BC Hotel Industry

Victoria’s 2nd quarter saw the highest June occupancy in 20 years

Occupancy +4.3%

ADR +7% RevPAR +15.1%

June 2015 Victoria Tourism Bulletin, Chemistry Consulting

Provincial Occupancy 77.4% +4.6%

Average Daily Room Rate $169 +13.8%

International Overnight Arrivals 607,120 +9.5%

US Overnight Arrivals 405,015 +13.2%

Destination BC Provincial Tourism Indicators – August 2015

Alberta Hotel Industry

June 2015 – Calgary

Occupancy 69.5% -6.4%

ADR $173.64 -5.0%

RevPAR $120.67 -13%

Canadian Lodging Outlook, STR & HVS

MAY 2015

BC Hotel Industry

Occupancy 68.7% +1.0%
ADR $150 +7.0%
International Arrivals Overnight 456,178 +8.3%
US Arrivals Overnight 290,412 +9.3%
US Arrivals Total 485,436 +9.7%
Destination BC Tourism Indicators

Alberta Liquor Industry

Retail liquor stores                          1,368
Off-sales (hotel/manufacturer/other) 459
General merchandise liquor stores       91
Other liquor retailers                          106
Alberta Gaming & Liquor Commission

Sales by Volume (l) / Dollars (thousands)
Fiscal yr 2014-15
Beer 2,817,285,000 $1,103,274
Spirits 275,819,000 $744,795
Wine 436,077,000 $565,672
Ref Beverages 273,018,000 $126,523
Alberta Gaming & Liquor Commission

APRIL 2015

Alberta Hotel Industry

Occupancy 58.6% -9.0% Resorts 48.9% +2.7%
ADR $141.06 -0.9% Resorts $170.91 +4.8%
RevPAR $82.69 Resorts $83.51
Alberta Tourism Market Monitor/ PKF Consulting

BC Liquor Industry

Sales by Volume (Litres) 4/1/14 – 3/31/15

Beer: Hospitality 60,773,764 +0.4%

Spirits: Hospitality 3,099,995 +1.6%

Wine: Hospitality 8,714,768 +2.4%

Ref Beverages: Hosp 2,667,536 +6.0%

BCLDB

Sales by Gross Dollars 4/1/14 – 3/31/15
Beer: Hospitality $230,220,848 +1.9%
Spirits: Hospitality $100,516,678 +2.7%
Wine: Hospitality $147,493,298 +4.1%
Refreshment Beverages $13,289,751 +7.1%
BCLDB

BC Hotel Industry

Occupancy 60.8% +0.8%
ADR $131.00 +4.0%
International Arrivals Overnight 266,770 +5.5%
US Arrivals Overnight 179,939 +9.7%
US Total 318,444,+10.0%
Destination BC Tourism Indicators

MARCH 2015

Alberta Hotel Industry

Quarter 1 – 2015

Occupancy 58% -6.8% Resorts 47.4% +4.6%

ADR $140.39 +0.5% Resorts $178.81 +5.5%

RevPAR $81.48 Resorts $84.80

Alberta Tourism Market Monitor, PKF Consulting

March 2015 vs. 2014 – Calgary

Occupancy 63.3% 4.0%

ADR $155.71 -1.5%

RevPAR $98.49 -7.4%

Cdn Lodging Outlook Quarter 1- STR & HVS

BC Hotel Industry

Occupancy Q1 2015

Total BC 57.1% +3.3%

ADR $136 +4.9%

International Arrivals Q1 2015

Int’l Overnight 716,996 +8.4%

US Total 812,377 +9.3%

US Overnight 466,413 +8.8%

Europe 59,690 +5.8%

Asia/Pacific 166,863 +6.8%

Destination British Columbia

March 2015 vs. 2014 – Vancouver

Occupancy 67% +4.0%

ADR $138.16 +5.3%

RevPAR $92.51 +12%

Cdn Lodging Outlook Quarter 1 – STR & HVS

Alberta Liquor Industry

Liquor Sales by Volume – 2013-2014 vs. 2012-2013
Spirits -0.5%
Wine +3.5%
Coolers/Cider +20.4%
Beer +1.1%
Alberta Gaming and Liquor Commission

BC Liquor Industry

Product Category Sales by Customer Type
Total BC Market April 1, 2014 – March 31, 2015
Beer: BCLS $327,996,242 29.3% marketshare -0.5%

LRS $495,066,189 44.2% mksh +2.9%

Hospitality $230,220,848 20.6% mksh +1.9%

Other $65,872,595 5.9% mksh
Spirits: BCLS $366,903,053 47.4% mksh +0.9%

LRS $268,010,532 34.6% mksh +4.7%

Hospitality $100,516,678 13.0% mksh +2.7%

Other $38,390,394 5.0% mksh

Wine: BCLS $465,066,106 45.3% mksh +3.2%

LRS $236,288,014 23.0% mksh +7.7%

Hospitality $147,493,298 14.4% mksh +4.1%

Other $177,791,663 17.3% mksh

Refreshment Bev: BCLS $52,050,445 30.5% mksh +11.8%

LRS $93,490,157 54.9% mksh +18.1%
Hospitality $13,289,751 7.8% mksh +7.1%

Other $11,550,040 6.8% mksh

Volume Litre Sales, Total BC Market April 1, 2014 to March 31, 2015

Beer: BCLS 80,043,570 +0.2%
LRS 122,266,663 +4.0%
Hospitality 60,773,764 +0.4%
Other 16,091,600 +7.8%
Spirits: BCLS 11,291,281 -0.6%
LRS 8,580,279 +4.0%
Hospitality 3,099,995 +1.6%
Other 1,523,737 +1.3%
Wine: BCLS 32,961,799 +1.9%
LRS 18,075,492 +6.0%
Hospitality 8,714,768 +2.4%
Other 8,561,991 +9.4%
Refreshment Beverage:

BCLS 10,907,084 +7.2%
LRS 19,178,727 +13.9%
Hospitality 2,667,536 +6.0%
Other 2,366,933 14.9%

Source: BC Liquor Distribution Board

FEBRUARY 2015

Alberta Liquor Industry

As of December 31, 2014:
Retail liquor stores: 1,361
Off-sales (hotel/manufacturer/other) 458
General merchandise liquor stores 91
Other liquor retailers (commercial caterers, delivery service, etc.) 106
AGLC Quick Facts – Liquor February 2015

Sales by Volume in hectolitres (hl = 100 l) at March 31, 2014
Spirits: 270,242 hl
Wine: 402,732 hl
Coolers/Ciders: 239,205 hl
Beer: 2,772,402 hl
Source: AGLC Quick Facts – Liquor February 2015

83% of Albertans are satisfied with the conduct of Alberta’s liquor business.
Source: AGLC Survey of Albertans 2014

Alberta Hotel Industry

February 2015, vs. February 2014, excluding resorts
Occupancy 60.0% -6.0%
Average Daily Rate $140.35 0% change
RevPAR $84.22 -9.1%

February 2015, vs. February 2014, Resorts only
Occupancy 53.3% +7.8%
Average Daily Rate $177.86 +1.3%
RevPAR $94.88 +18.6%
Source: PKF Trends, PKF Consulting Inc.

BC Hotel Industry

February 2015, vs. February 2014
Occupancy 59.3% +4.0%
Average Daily Rate $138.33 +5.3%
RevPAR $82.09 +12.9%
Source: PKF Trends, PKF Consulting Inc.

JANUARY 2015

BC Hotel Industry

Victoria – Jan 2015 vs Jan 2014

Occupancy +5.5%

Average Daily Rate $103.57 +8.0%

RevPAR $45.91 +5.5%

Chemistry Consulting Group

DECEMBER 2014

Alberta Liquor Industry

Liquor Products Available
Spirits 3,716
Wine 12,321
Coolers/Cider 369
Beer 2,356
Source: Alberta Gaming and Liquor Commission

BC Liquor Industry

Highlights by Category – Retail Dollars Q-3 2014 vs. Q-3 2013

Breweries with Anuual Production up to 15,000HL – Draft (Domestic) +40.6%

Breweries with Annual Production up to 15,000HL – Packaged (Domestic) +57.9%

Cider – Domestic +7.2% Imported +18.8%

Red Table Wine – Domestic +7.1% Imported +2.2%

Rose Table Wine – Domestic +2.9% Imported +12.1%

White Table Wine – Domestic +4.8% Imported +6.4%

Sparkling Wine – Domestic +18.6% Imporated +20.1%

Source: BC Liquor Distribution Branch Quarterly Market Review Dec. 2014

Total Market Sales in Litres, 2014

Beer: 282,768,564 +3.7% over 2013

Spirits: 24,748,598 +2.7% over 2013

Wine: 68,903,910 +5.7% over 2013

Refreshment Bev: 34,726,389 +12.1% over 2013

Source: BC Liquor Distribution Branch Quarterly Market Review Dec. 2014

Total Market Sales in Retail Dollars (000’s) 2014

Beer: $1,130,746 +2.2% over 2014

Spirits: $779,611 +3.5% over 2013

Wine: $1,034,748 +7.0% over 2013

Refreshment Bev: $167,841 +15.8% over 2013

Source: BC Liquor Distribution Branch Quarterly Market Review Dec. 2014

Alberta Hotel Industry

Total Alberta rates for 2014:
Occupancy (excluding resorts) 67.8% -0.3%

Average Daily Room Rate (excluding resorts) $142.98 +3.5%

Occupancy – Resorts 60.1% +3.0%
Average Daily Room Rate – Resorts $214.70 +6.0%
Source: Alberta Tourism Market Monitor, February 2015

December Occupancy for Calgary: 52.8%, down 1.8% from 2013

Average Daily Room Rate: $148.00, down 0.1%

December Year-to-date Occupancy, Calgary: 69.5%, down 3.4%

Average Daily Room Rate: $164.52, up 1.7%

Source: HVS Canadian Lodging Outlook, 4th Quarter 2014

BC Hotel Industry

December Occupancy for Vancouver: 54.4%, up 2.2% over 2013

Average Daily Room Rate: $126.61, up 5.3%

December Year-to-date Occupancy, Vancouver: 71.4%, up 3.1%

Average Daily Room Rate: $147.64, up 5.3%

Source: HVS Canadian Lodging Outlook, 4th Quarter 2014

OCTOBER 2014

In October, Canada welcomed 1.3 million international visitors, up 9% over October 2013. Year-to-date October 2014, shows a 3% increase over 2013. Overseas markets enticed 15% more visitors.

Source: Tourism Snapshot, CTC Research

BC Hotel Industry

October Occupancy 62.0%, 3.4% increase over 2013

Average Daily Rate $126.00, 2.7% increase

Source: PKF Consulting Inc. with reproductions and use of information subject to PKF Disclaimer and Restrictions as detailed at www.pkfcanada.com

Alberta Hotel Industry

October Occupancy 71.9%, 1.3% decrease from 2013

Average Daily Rate $146.18, 4.1% increase

Source: PKF Consulting Inc. with reproductions and use of information subject to PKF Disclaimer and Restrictions as detailed at www.pkfcanada.com

BC Liquor Industry

Sales from restaurants and bars grew 7.6% year-to-date as at September 2014.
Source: Statistics Canada, Central Credit Union

Product Category Sales by Customer Type
Gross Sales YTD April 1 – January 3
Beer: GLS $265,385,975 +1.7%, 29.5% marketshare

LRS $402,170,960 +3.9%, 44.6% marketshare
Licensee $179,715,627 +4.5%, 19.9% marketshare
Spirits: GLS $293,898,687 +3.3%, 47.6% marketshare

LRS $214,323,069 +5.7%, 34.7% marketshare
Licensee $78,357,326 +4.5%, 12.7% marketshare
Wine: GLS $367,156,995 +5.6%, 44.8% marketshare

LRS $188,281,550 +9.7%, 23.0% marketshare

Licensee $116,405,091 +6.1%, 14.2% marketshare

Refreshment Bev: GLS $43,699,539 +13.9%, 30.7% mktshare

LRS $78,006,045 +19.1%, 54.9% marketshare
Licensee $10,632,935 +8.9%, 7.5% marketshare

Source: BC Liquor Distribution Board

Alberta Liquor Stores

Sales Volume by Cases Sold: 2013: 16.5 million 2014: 17.5 million 6.5% increase
Cases Received into Connect: 2013: 17.2 million 2014: 18.8 million 8.8% Increase
Top 5 Cities for sales: 1. Calgary 2. Edmonton 3. Sherwood Park 4. Grande Prairie 5. Red Deer
Source: Connect Logistics

SEPTEMBER 2014

Alberta Hotels

In the last 12 months, Alberta has seen a 1.9% increase in the hotel room supply, well above the national average of 0.4%. About 2,000 new guestrooms have opened, and the average property size is 116 rooms. Limited-service hotels account for 73%. Extended stay hotels are gaining at 22%. 97% of these new rooms are branded.

Source: HVS Canada, STR Inc.

September Occupancy 73.8%, 0.9% decrease from 2013

Source: PKF Consulting Inc. with reproduction and use of information subject to PKF Disclaimer and Restrictions as detailed at www.pkfcanada.com

BC Hotels

Overseas markets built off the summer surge with a fourth consecutive month of double-digit growth in September.
Source: Canadian Tourism Commission

Occupancy 73.7%, 0.8% increase over 2013

Source: PKF Consulting Inc. with reproductions and use of information subject to PKF Disclaimer and Restrictions as detailed at www.pkfcanada.com

Western Canada Hotel Outlook

2015 Projections

Calgary – Occupancy 69%, ADR $172, RevPAR $119

Edmonton – Occupancy 69%, ADR $139, RevPAR $95

Vancouver – Occupancy 72%, ADR $149, RevPAR $107

PKF Consulting

BC Foodservice Industry

Restaurants Canada forecasts BC’s foodservice industry to lead the country with a 7.5% jump in total sales to $8.9 billion – the best sales growth in well over a decade.

BC Liquor Industry

Total Market Sales in Litres: 12 months ending in September 14

Beer: 280,812,778, -0.1% from 2013

Coolers & Ciders: 34,409,189, +7.0% over 2013

Spirits: 24,638,313, -0.01% from 2013

Wine: 68,165,782, +2.26% over 2013

Total Market Sales in Retail Dollars (000s): 12 months ending in Sept 2014

Beer: $1,121,983, -0.9% from 2013

Coolers & Ciders: $165,567, +11.4% over 2013

Spirits: $772,083, +0.86% over 2013

Wine: $1,016,655, +4.01% over 2013
Quarterly Market Review September 2014 BCLDB

AUGUST 2014

BC Liquor Industry

Product Category Sales by Customer Type
Gross Sales YTD April 1 – August 30
Beer: GLS $155,758,371 +3.7%, 29% marketshare

LRS $246,534,244 +6.0%, 45.8% marketshare
Licensee $102,003,733 +6.7%, 19.0% marketshare
Spirits: GLS $147,013,804 +5%, 46.3% marketshare

LRS $110,067,379 +7%, 34.7% marketshare
Licensee $43,199,261 +7.2%, 13.6% marketshare
Wine: GLS $185,651,253 +8.5%, 43.9% marketshare

LRS $98,150,011 +12.8%, 23.2% marketshare

Licensee $62,720,803 +7.1%, 14.8% marketshare

Refreshment Bev: GLS $29,209,181 +19.4%, 30.4% mktshare

LRS $53,268,869 +23.1%, 55.5% marketshare
Licensee $6,615,050 +14.1%, 6.9% marketshare

Total Market Share: Current Quarter by Volume (Litres)
Beer 69%; Wine 15%; Coolers 6%; Spirits 5%; Cider 5%

Total Market Share: Current Quarter by Retail Dollars
Beer 38%; Wine 32%; Spirits 23%; Coolers 4%; Cider 3%
BC Liquor Distribution Board

Western Canada Hotel Industry

Regional RevPAR Growth in 2014: Western Canada +4.5%

For 2015, RevPAR growth is projected to be +3.8%

Regional ANOI (Adjusted Net Operating Income per Available Room) Growth in 2014: Western Canada +7.1%

For 2015, ANOI growth is projected to be 5.4%

Regional Travel Growth in 2014: Western Canada +2.8%

For 2015, regional travel growth is projected at 3.1%

PKF Consulting

Alberta Hotels

Calgary: Occupancy Rate 79.5% -3% from Aug 2013
Average Daily Room Rate $150.37 +0.4% over Aug 2013
RevPAR $119.61 -3.2% from Aug 2013
Room Supply % change +6.1% from Aug 2013
Room Demand % change +2.3% from Aug 2013
Canadian Lodging Outlook, HVS

BC Hotels

Vancouver: Occupancy Rate 91.0% +2.2% over Aug 2013
Average Daily Room Rate $174.37 +10.8% over Aug 2013
RevPAR $158.75 +13.6% over Aug 2013
Room Supply % change -0.7% from Aug 2013
Room Demand % change +4.2% from Aug 2013
Canadian Lodging Outlook, HVS

JULY 2014

BC Hotels

July was the strongest month for Victoria hotels in a decade, posting an average occupancy rate of 87% during the month, well up from the annual average this year of 65.5%. Victoria hotels also achieved RevPAR of $143.40, up from $124 a year earlier.
Chemistry Consulting Group

JUNE 2014

Alberta Hotels

Total Alberta without resorts
Occupancy 67.1%, 3.2% increase over June 2013
Average Daily Room Rate – $130.42, up 2.6% over June 2013

Resorts only
Occupancy 75.9%, 11.1% increase from 2013
Average Daily Room Rate – $241.20, up 7.1% over June 2013
PKF Consulting Inc.

Calgary: Occupancy Rate 67.7% -2.7% from 2013
Average Daily Room Rate $164.59 +2.9% over 2013
REVPAR $111.46 -1.0% from 2013
Room Supply % change +4.9% from 2013
Room Demand % change +0.9% from 2013
Canadian Lodging Outlook, HVS

BC Hotels

Occupancy – June 2014 73.2%, 1.8% increase over June 2013
Year-to-date occupancy 60.6%, +3.3% over 2013 year-to-date
Average Daily Room Rate – June 2014 $149 +4.6% over June 2013
Year-to-date ADR $135 +4.5% over 2013 year-to-date
PKF Consulting Inc.

Vancouver: Occupancy Rate 68.2% +4.5% over 2013
Average Daily Room Rate $141.96 +5.5% over 2013
REVPAR $96.79 +12.8% over 2013
Room Supply % change -0.2% from 2013
Room Demand % change +6.8% from 2013
Canadian Lodging Outlook, HVS

BC Liquor Industry

Restaurant Receipts – total dollars spent on food services and drinking places in BC:
June $751 million, up 4.3% from June 2013
Year-to-date $4,219 million, up 7.7% from 2013 year-to-date
Statistics Canada

Total Market Sales in Litres: 12 months ending in June 2014

Beer: 280,832,373 +3.6% from 2013

Coolers & Ciders: 33,467,572 +16.9% over 2013
Spirits: 24,638,902 +1.8% over 2013

Wine: 67,667,108 +6.0% over 2013
Total Liquor Market: 406,605,9555 +4.9% over 2013

Total Market Sales in Retail Dollars (000s): 12 months ending in June 2014
Beer: $1,124,928 +0.5% from 2013
Coolers & Ciders: $47,524 +17.1% from 2013
Spirits: $770,411 +0.8% over 2013
Wine: $1,003,050 +5.1% over 2013
BCLDB Quarterly Market Review June 2014

Product Category Sales by Customer Type
Gross Sales YTD April 1 – June 28
Beer: LRS $135,183,304, +9.8%, 46% marketshare
Licensee $58,091,778 +9.4%, 19.7% marketshare
Spirits: LRS $63,514,972 +10.8%, 35.2% marketshare
Licensee $24,921,616 +11.7%, 13.8% marketshare
Wine: LRS $57,069,984 +17.3%, 24.4% marketshare
Licensee $35,844,338 +10.2%, 15.3% marketshare
Refreshment Bev: LRS $26,972,005 +31.6%, 56.9% marketshare
Licensee $3,564,344 +19.6%, 7.5% marketshare

Product Category Sales by Customer Type

Volume Litre Sales, YTD April 1 – June 28

Beer: LRS 33,683,374 +13.2%, 45.5% marketshare

Licensee 15,439,378 +8.4%, 20.8% marketshare

Spirits: LRS 2,053,074 +9.9%, 35.4% marketshare

Licensee 773,580 +10.4%, 13.3% marketshare

Wine: LRS 4,439,246 +16.4%, 27.4% marketshare

Licensee 2,175,519 +9.4%, 13.4% marketshare

Refreshment Bev: LRS 5,576,380 +25.5%, 56.5% marketshare

Licensee 717,372 +18.0%, 7.3% marketshare

BCLDB

MAY 2014

Alberta Hotels

Alberta Resorts – Occupancy 61% +5.9% over 2013, Average Daily Rate $188.85
Total Alberta (excluding resorts) – Occupancy 68.8% +1.6% over 2013, Average Daily Rate $141.46
Historic Sites and Museum Visits – 77,500 +3.8% over 2013
Alberta Tourism Market Monitor

BC Hotels

Occupancy 68.2% +4.8% over 2013
Average Daily Room Rate $141 +7.5% over 2013

International Visitor Arrivals
US Total 442,525 +7.8% over 2013
US Overnight 290,192 +8.8%
Europe 45,227 +5.4%
Asia/Pacific 99,173 +16.2%
International Overnight 445,933 +10.4%
Destination BC

BC Liquor Industry

Changes to the Liquor Control and Licensing Act

A number of changes to the Act took effect on May 29, 2014, when the bill received Royal Assent. However, the majority of changes will not come into effect until the regulations are drafted.

The following changes took effect upon Royal Assent:

– Licensee retail stores, wine stores, liquor primary and food primary establishments may store liquor off-site, and the process for manufacturers to store liquor off-site has been streamlined.

– Government has reduced the number of occurrences whereby people are required to have a grain alcohol permit before buying ethyl alcohol for non-beverage use.

The following changes will require regulations before coming into force:

– Allowing liquor sales in grocery stores.

– Allowing happy hours, provided prices do not go below a prescribed minimum price.

– Permitting sales of wine, beer and spirits at off-site retail locations such as farmers’ markets.

– Allowing patrons to buy bottles of liquor to take home that are showcased at festivals or competitions.

– Streamlining the process for facilities such as ski hills and golf courses to temporarily extend their licensed area to another part of the property (e.g., a patio near a ski-hill gondola lift or a temporary patio near a golf clubhouse).

– Allowing wineries, breweries and distilleries to set up low-risk tasting venues at their manufacturing site for on-premise consumption without having to apply.

– Permitting wineries, breweries and distilleries to offer patrons liquor products that they did not produce.

– Expanding Serving It Right (SIR) so that sales and service staff in restaurants, wine stores, Rural Agency Stores and BC Liquor Stores must obtain certification and recertify after a period of time.

– Allowing hosts to serve UBrew/UVin or homemade beer at family Special Occasion Licence events.

– Allowing the LCLB to require that all licensed establishments and liquor stores post social responsibility public education materials, and that the LCLB work with industry on the development of these.

– Providing authority for the LCLB General Manager to consider how different types of penalties may impact a licensee and staff.

– Improving the licence transfer process so that a buyer can operate an establishment while the licence transfer is going through, and be responsible for any contraventions that happen during this time.

– Giving inspectors the authority to ask patrons and staff for identification.

– Giving police and liquor inspectors the ability to cancel a Special Occasion Licence if they have concerns about public safety.

The following does not require its own regulation, but will be brought into force when sec. 38 of the LCLA is brought into force:

– Allowing individual establishments to transfer small amounts of liquor between locations.

APRIL 2014

The Conference Board of Canada projects overnight visits across the country to increase 2.2% and 2.7% in 2014 and 2015, which is stronger than the 1.4% growth rate sustained in 2013. Canadian Lodging Outlook, HVS Canada

Alberta Hotels

Calgary – Recent & Projected Hotel Performance
Year Occupancy Average Rate RevPAR % Change
2013 73% $162 $118 7.2%
2014f 73% $167 $122 3.0%
2015f 70% $172 $121 -1.2%

Calgary is the hub for the corporate activity supporting the intensive investment into Alberta’s energy sector, which has caused the city to experience extraordinary RevPAR growth in recent years.
Canadian Lodging Outlook, HVS Canada

The accommodation sector in Alberta achieves the highest Adjusted Net Operating Income (ANOI) Per Available Room results in Canada. PKF Consulting forecast that the 2013 ANOI per available room increased by almost 12% to $18,700, and for 2014 the projection is a 7% increase to $20,000, far exceeding the national projection of $9,800.
PKF Consulting

April 2014 – Occupancy (excluding resorts) 67.2%, 1.2% decrease from April 2013
Average Daily Rate – $142.06, 3.1% increase over 2013
PKF Consulting

BC Hotels

April 2014 – Occupancy 60.3%, 3.9% increase over April 2013
Average Daily Rate – $127, 5.6% increase over 2013
PKF Consulting

Year-to-date figures to April show that US visitor arrivals are up 2.5%, Europe is up 4.7%, and Asia/Pacific is up 8.3%.

Destination BC

Downtown Vancouver – Recent & Projected Hotel Performance
Year Occupancy Average Rate RevPAR % Change
2013 71% $169 $120 2.1%
2014f 72% $173 $125 4.6%
2015f 74% $177 $132 5.3%

The Vancouver convention market is expected to improve considerably in 2014 and 2015 relative to the low level of activity recorded in 2013. Moreover, the outlook for the cruise market in Vancouver is also healthy. In 2013 alone, both the number of sailings and the total passenger-volume increased over 20%.
Canadian Lodging Outlook, HVS Canada

MARCH 2014

BC Hotels

1st Quarter, 2014 – Occupancy 53.7%, 2.8% increase over 1st quarter, 2013
Average Daily Rate $133.80, 3.1% increase over 2013
RevPAR $71.86, 8.9% increase over 2013
Canadian Monthly Lodging Outlook by STR & HVS

Alberta Hotels

1st Quarter, 2014 – Occupancy 62.3%, 0.8% increase over 1st quarter, 2013
Average Daily Rate $140.92, 3.0% increase over 2013
RevPAR $87.77, 4.3% increase over 2013
Canadian Monthly Lodging Outlook by STR & HVS

BC Liquor Industry

Product Category Sales by Customer Type – Gross Sales YTD March 31
Beer: LRS $480,977,283, -3.2%, 43.8%% marketshare Licensee $225,568,119, -0.4%, 20.5% marketshare
Spirits: LRS $255,950,789, -0.9%, 34.0% marketshare Licensee $97,849,854, -1.5%, 13% marketshare
Wine: LRS $219,023,290, +3.6%, 22.6% marketshare Licensee $141,383,627, +2.8%, 14.6% marketshare
Refreshment Bev: LRS $79,023,344, +14.2%, 53.6% mktsh Licensee $12,366.241, +9.1%, 8.4% mktsh

Product Category Sales by Customer Type – Volume Litre Sales YTD March 31
Beer: LRS 117,446,140, +0.6%, 43.1% marketshare Licensee 60,429,120, +0.6%, 22.2% marketshare
Spirits: LRS 8,253,615, +0.7%, 34.1% marketshare Licensee 3,050,190, +0.1%, 12.6% marketshare
Wine: LRS 17,041,216, +5.1%, 26.0% marketshare Licensee 8,495,292, +3.7%, 12.9% marketshare
Refreshment Bev: LRS 16.815,538, +16.9%, 53.4% mktsh Licensee 2,508,869, +11.3%, 8.0% mktsh
BCLDB

FEBRUARY 2014

Alberta’s Employment

February 2014, % change vs. February 2013

Accommodation and Food Services 148,900 +14.9%

Statistics Canada

BC & Alberta Business

Business confidence in BC has been higher than the Canadian average for several months. Both BC and Alberta business owners continue to be among the most confident when compared with other provinces.
Canadian Federation of Independent Business

JANUARY 2014

BC’s Pubs and Bars

Sales at food services and drinking places jumped 10% in BC, increasing from $658 million to $724 million between January 2013 and January 2014. That’s more than double the national average increase of 4.7% during the same period.
Statistics Canada

BC’s International Arrivals

January 2014, % change vs. January 2013
China 16,459 +74.2% (Chinese New Year fell in Feb, 2013)
Hong Kong 6,086 +63.9%
Taiwan 2,073 +50.2%
Mexico 4,353 +32.5%
India 2,485 +30.7%
Source: Destination British Columbia

Alberta’s Air Passengers

January 2014, % change vs. January 2013

Edmonton International Airport 583,900 +4.8%

Calgary International Airport 1,163,300 +6.5%

Edmonton International Airport, Calgary International Airport

DECEMBER 2013

Tourism Review

Overnight Trips to Canada, 2013 vs. 2012
US 748,182 -1.3%
UK 44,209 -2.0%
France 30,430 +6.2%
Germany 14,472 +7.4%
Australia 23,927 +2.6%
Japan 13,177 +1.5%
South Korea 9,816 -6.5%
Mexico 12,038 +12.7%
Brazil 9,050 -1.0%
China 23,562 +23.8%
India 10,942 +9.2%

Total 1,065,751 +0.3%

Source: Statistics Canada, International Travel Survey
Note: Statistics Canada preliminary estimates.

Alberta Hotels

Hotel Value Forecast for 2014 – 2016

Calgary – 2014 – $217,500 +6.67%

2015 – $220,700 +1.47% 2016 – $225,200 +2.04%

Edmonton – 2014 – $162,900 +6.75%

2015 – $169,800 +4.24% 2016 – $185,600 +9.31%

Source: HVS 2013 Canadian Hotel Valuation Index Report

Yearly Comparison 2013 vs. 2012
2013 – Occupancy 66.9%, 2.4% increase over 2012
Average Daily Rate $144.62, 3.7% increase over 2012
RevPAR $96.73, 7.6% increase over 2013
Source: Canadian Monthly Lodging Outlook by STR & HVS

BC Hotels

Hotel Value Forecast for 2014-2016

Vancouver Airport – 2014 – $115,500 +7.84%

2015 – $121,000 +4.76% 2016 – $125,400 +3.64%

Vancouver Downtown – 2014 $175,700 +3.23%

2015 – $181,400 +3.24% 2016 – $193,300 +6.56%

Victoria – 2014 – $102,200 +9.07%

2015 – $107,800 +5.48% 2016 – $113,500 +2.91%

Source: HVS 2013 Canadian Hotel Valuation Index Report

Yearly Comparison 2013 vs. 2012
2013 – Occupancy 61.8%, 1.4% increase over 2012
Average Daily Rate $138.49, 2.8% increase over 2012
RevPAR $85.52, 5.1% increase over 2013
Source: Canadian Monthly Lodging Outlook by STR & HVS

BC Liquor Industry

Sales in Retail Dollars (000s) 2013 vs 2012
Beer – Domestic $889,976 -1.1%, Import $215,569 -0.1%
Coolers/Ciders – Dom $109,377 +3.4%, Import $35,487 +47.9%
Spirits – Domestic $363,476 -3.5%, Import $389,519 -0.1%
Wine – Domestic $428,562 +4.6%, Import $535,249 +0.9%

Sales in Litres – 2013 vs 2012
Beer – Domestic 229,646,771 +1.7%, Import 42,774,781 -0.7%
Coolers/Ciders – Dom 24,674,233 +6.6%, Import 6,293,962 +57.9%
Spirits – Domestic 12,730,978 -1.4%, Import 11,371,044 -1.4%
Wine – Domestic 33,602,138 +6.3%, Import 31,472,405 +0.8%
Source: BCLDB Quarterly Market Review December 2013

Product Category Sales & Marketshare – Apr 1 – Dec 28, 2013

Beer – LRS $385,730,393 44.5%; Licensee $170,918,259 19.7%

Refr Bev – LRS $65,427,540 53.7%; Licensee $9,708,870 9.2%

Spirits – LRS $202,689,324 34.3%; Licensee $75,000,474 12.7%

Wine – LRS $169,076,376 22.4%; Licensee $107,175,292 14.2%

Sales by Volume & Change Apr 1 – Dec 28, 2013

Beer – LRS 93,809,538L +0.8%; Licensee 45,711,126L 0%

Refr Bev – LRS 13,997,536L +17.1%; Licensee 1,974,293 +11.7%

Spirits – LRS 6,648,464 +0.3%; Licensee 2,344,716 -0.2%

Wine – LRS 13,212,387 +4.0%; Licensee 6,492,563 +1.4%

Source: BCLDB Publican Report

Retail Dollar Sales 4th Quarter 2013 vs 4th Quarter Dec 2012
Spirits – Domestic: Canadian Whisky -2.8%, Vodka – 5.1%,
Rum -2.1%, Liqueurs +14.9%, Gin -4.0%, Brandy -14%
Spirits – Imported: Scotch Whisky +1.9%, Vodka -2.7%
Rum +1.7%, Liqueurs -2.4%, Gin -0.6%, Brandy -0.5%
Wine – Domestic: Table Red +3.6%, Table Rose +3.1%, Table White +2.5%, Sparkling -4.3%,
Aperitif, Dessert & Fortified +1.2%
Wine – Imported: Table Red -0.5%, Table Rose -2.6%, Table White -0.6%, Sparkling +1.2%,
Aperitif, Dessert & Fortified -1.0%
Source: BCLDB Quarterly Market Review December 2013

NOVEMBER 2013

Alberta Hotels

November 2013 – Occupancy 68.6%, 3.8% increase over Nov. 2012
Average Daily Rate $141.74, 5.0% increase over Nov. 2012
RevPAR $97.19, 11.0% increase over Nov. 2012
Source: Canadian Monthly Lodging Outlook by STR & HVS

BC Hotels

November 2013 – Occupancy 51.1%, 2.1% increase over Nov. 2012
Average Daily Rate $121.65, 3.8% increase over Nov. 2012
RevPAR $62.14, 8.1% increase over Nov. 2012
Source: Canadian Monthly Lodging Outlook by STR & HVS

OCTOBER 2013

Alberta Hotels

October 2013 – Occupancy 68.1%, 2.3% increase over 2012
Average Daily Rate $144.99, 3.4% increase over 2012
RevPAR $98.77, 7.1% increase over 2012
Source: Canadian Monthly Lodging Outlook by STR & HVS

BC Hotels

October 2013 – Occupancy 64.4%, 1.1% increase over 2012
Average Daily Rate $139.53, 2.5% increase over 2012
RevPAR $89.87, 4.4% increase over 2012
Source: Canadian Monthly Lodging Outlook by STR & HVS

BC Liquor Industry

Sales in Retail Dollars (000’s) Third Quarter
Beer – Domestic $262.275 -2.2%, Import $65,265 -2.9%
Coolers/Ciders – Domestic $40,045 +2.3%, Import $14,874 +76.3%
Spirits – Domestic $93,409 -6.9%, Import $99,394 -1.8%
Wine – Domestic $125,527 +0.3%, Import $127,885 +0.7%

Sales in Litres, Third Quarter
Beer – Domestic $68,241,952 +2.0%, Import $12,925,283 -3.4%
Coolers/Ciders – Dom $9,067,782 +6.5%, Import 2,681,511 +91.8%
Spirits – Domestic $3,307,206 -4.5%, Import $2,961,047 -1.1%
Wine – Domestic $9,332,000 +4.0%, Import 7,662,644 +0.7%
Source: BCLDB Quarterly Market Review September 2013

SEPTEMBER 2013

BC Liquor Industry

Domestic beer is trending well: Breweries with annual production up to 15,000HL shows draft sales up 25.8% and packaged sales up 36.3%. This surge of interest in craft beer has taken its toll on imported beer, with sales of US beer down 8.62% and Netherlands down 9.1%. Beer from Mexico, Belgium, Germany, and Ireland also fell up to 3.0%.

The interest in ciders grew over the hot summer months, with domestic ciders up 6.95% and imported ciders up 26.2%. Wine cooler sales dropped, with domestic wine coolers down 24.9% and imported wine coolers down 4.4%.

Sales of domestic rose table wine rose 9.5% and domestic sparkling wine rose 8.2%. Imported rose table wine increased 7.4% and imported sparkling rose 9.8%.
Source: BCLDB Quarterly Market Review September 2013

BC Hotels

September 2013 – Occupancy 65.0%, 1.1% increase over 2012
Average Daily Rate $140.88, 4% increase over 2012
RevPar $91.53, 4.4% increase over 2012
Source: Canadian Monthly Lodging Outlook by STR & HVS

Alberta Hotels

September 2013 – Occupancy 67.9%, 2.3% increase over 2012
Average Daily Rate $145.45, 3.7% increase over 2012
RevPar $98.74, 6.9% increase over 2012
Source: Canadian Monthly Lodging Outlook by STR & HVS

AUGUST 2013

Alberta Hotels

BC Liquor Industry

Domestic Beer Market Sales in litres 12 months ending in June

Breweries 15,000-160,000HL/yr: Draft +14.9%, Packaged +8.8%

Breweries 15,000HL or less/yr: Draft +22.2%, Packaged +54.5%

Gross Liquor Sales – Total BC Market 12 months ending in June

Beer $1,118,913 +1.1% Coolers & Ciders: $135,377 +8.0%

Spirits: $764,619 -0.6% Wine: $951,201 +3.3%

Source: BCLDB Quarterly Market Review June 2013

MAY 2013

Alberta Hotels

May Occupancy 66.0%, 1.6% increase over May 2012
Average Daily Rate $141.14, 3.6% increase over May 2012
RevPar $93.18, 6.2% increase over 2012
Source: Canadian Monthly Lodging Outlook by STR & HVS

BC Hotels

May Occupancy 64.8%, -0.7% from May 2012
Average Daily Rate $135.51, -2.3% from May 2012
RevPar $87.75, -3.5% from May 2012
Source: Canadian Monthly Lodging Outlook by STR & HVS

APRIL 2013

BC Hotels

Mining and forestry activities in northern and central BC increased in 2012, continuing into 2013, boosting the accommodation sector. Source: PKF Consulting Inc.
Occupancy 57.1%, 1.3% decrease from 2012
Average Daily Rate $123.33, 3.4% decrease from 2012
RevPar $70.43, 5.6% decrease from 2012
Source: Canadian Monthly Lodging Outlook by STR & HVS

Alberta Hotels

Occupancy 64.7%, 4.7% increase from 2012
Average Daily Rate $139.06, 5.2% increase from 2012
RevPar $89.94, 13.5% increase over 2012
Source: Canadian Monthly Lodging Outlook by STR & HVS

BC Liquor Industry

On a rolling 12 month basis ending April 30, total market sales are up 2.0% and total volume is up 1.0% over the same period last year. Sales for domestic wine have risen 3.9%, import wine has grown 5.3%, and spirits have risen 1.9%. Highlights in the wine category include New Zealand trending up 19%, France at a healthy 10% over last year, and the US showing outstanding growth at 14%. In the Spirits category, Tequila, single malt Scotch and American Whisky show above average growth.

Beer – Commercial Brewery Domestic Packaged (1.7)%, Domestic Draft (6.6)%, Import Packaged (2.0)%, Import Draft 6.6%, Cottage Brewery 29.2%, Total Beer Market 0.4%
Refreshment Beverages – Cider 13.7%, Coolers (0.2)%, Total Refreshment Market 5.6%
Source: BC LDB

MARCH 2013

BC Liquor Industry

Bar patrons in BC spend more than anyone else in the country – $122.53 in sales per person in 2012.
Source: Statistics Canada

Liquor Sales First Quarter 2013 vs. First Quarter 2012
Domestic Beer – Breweries with up to 15,000HL – Draft +28.98%, Packaged +55.6%
Domestic Wine – Rose +12.9%, White +10.2%, Sparkling +39.7%
Imported Wine – Rose +8.7%, White +6.4%, Sparkling +34.4%
Domestic Cider +14.2% Imported Cider +15.5%
Imported Coolers: Spirit-based +23.7% Beer-based +28,612.1%
(due to new entrants into the market)
Source: BC LDB Quarterly Market Review March 2013

Alberta Hotels

RevPAR Growth Outlook for 2013: Edmonton +6%, Calgary +3%
Strongest performing markets (>65% occupancy): Calgary, Edmonton
Source: PKF Consulting Inc.

2012 Air passenger volumes +6.4% Edmonton, + 6.4% Calgary
Attendance at Historic Sites & Museums +7.2%
Attendance in Banff National Park +3.5%; Jasper Nat’l Park +2.8%
Source: Travel Alberta, Alberta Tourism, Parks and Recreation

Occupancy 61.4% / 2.5% increase over 2012
Average Daily Rate $131.63 / 3.8% increase over 2012
RevPar $83.94 / 8.3% increase over 2012
Source: Canadian Monthly Lodging Outlook by STR & HVS

BC Hotels

GDP Growth Outlook for 2013 for BC: 1.7% to 2.7%
2012 Air passenger volumes for Vancouver +3.3% – Domestic +3.4%, Transborder +2.9%, Asia/Pacific +3.1%, Europe +5.1
Source: PKF Consulting Inc.

Key Indicators from Tourism BC: 2012 Overnight visitors: US +0.9%, Asia/Pacific +3.9%, Europe -2.5%
Source: Tourism BC

Occupancy 51.1% / 2.0% decrease from 2012
Average Daily Rate $129.62/ 1.0% increase over 2012
RevPar $66.27 / 2.7% decrease from 2012
Source: Canadian Monthly Lodging Outlook by STR & HVS

FEBRUARY 2013

BC Hotels

Occupancy 52.8% / 1.1% decrease from 2012
Average Daily Rate $131.58 / 2.2% increase over 2012
RevPar $69.50 / 0.04% increase from 2012
Source: Canadian Monthly Lodging Outlook by STR & HVS

Alberta Hotels

Occupancy 63.8% / 2.7% increase over 2012
Average Daily Rate $137.25 / 3.5% increase over 2012
RevPar $87.60 / 8.1% increase over 2012
Source: Canadian Monthly Lodging Outlook by STR & HVS

BC Liquor Industry

Liquor Sales & Trends – Total BC Market

Gross Sales Year-to-date ending February 2013, Marketshare

Beer LRS $454,839,856 +1.0%, 44.4% marketshare

Licensee $203,273,462 -1.7%, 19.8% marketshare

Spirits LRS $235,469,148 +9.2%, 33.4% marketshare

Licensee $90,126,824 +0.2%, 12.8% marketshare

Wine LRS $190,694,535 +8.1%, 22.0% marketshare

Licensee $124,627,209 -0.4%, 14.4% marketshare

Refreshment Beverage LRS $64,120,954 +8.1%, 52.6% mktsh

Licensee $10,276,903 -0.4%, 8.4% marketshare

Source: BC LDB

JANUARY 2013

Alberta Hotels

Occupancy 54.2% / 2.8% increase over 2012
Average Daily Rate $135.12 / 4.9% increase over 2012
RevPar $73.28/ 10.8% increase over 2012
Source: Canadian Monthly Lodging Outlook by STR & HVS

2012 Alberta Hotel Sales
25 properties, consisting of 2,885 rooms
Total paid: $331,952,400 Price per room: $115,061
Source: 2012 Canadian Hotel Transaction Survey by HVS

BC Hotels

Occupancy 45.2% / 1.2% decrease from 2012
Average Daily Rate $130.82 / 2.9% decrease from 2012
RevPar $59.12 / 0.5% decrease from 2012
Source: Canadian Monthly Lodging Outlook by STR & HVS

2012 Hotel Sales
10 properties, consisting of 1,037 rooms
Total paid: $115,052,071 Price per room: $110,947
Source: 2012 Canadian Hotel Transaction Survey by HVS

BC Liquor Industry

BC Market – Provincial Sales Growth by Category
% change, rolling 12 months ending February 23, 2013
Beer: Domestic +0.2%, Import -1.5%
Wine: Domestic +3.6%, Import +5.9%
Spirits: +2.3%
Cider: +13.7%
Coolers: +0.1%
Source: BC LDB

DECEMBER 2012

BC Liquor Industry

BC Market – % change current year vs. previous year
Spirits Sales – Domestic -1.72%, Import +3.13%, Total +0.48%
Wine Sales – Domestic +2.66%. Import +2.6%, Total +2.63%
Cider Sales – Domestic +12.49%, Import +7.41%, Total +7.41%
Beer coolers led growth domestically and internationally with a 31.8% increase in domestic coolers and a 3911.15% increase in imports.
Beer Sales – Domestic craft breweries continue to take marketshare from the large breweries:
Breweries with annual production over 15,000 HL: Draft +15.88%, Packaged +10.72%
Breweries with annual production up to 15,000 HL: Draft +13.9%, Packaged +41.98%
Source: BC Liquor Distribution Board

BC Hotels

Occupancy 44.4% / 0.2% decrease from 2011
Average Daily Rate $133.90 / 1.2% increase from 2011
RevPar $59.40 / 0.5% increase from 2011
Source: Canadian Monthly Lodging Outlook by STR & HVS

Alberta Hotels

Occupancy 50.3% / 0.8% increase over December, 2011
Average Daily Rate $137.60 / 4.2% increase from December, 2011
RevPar $69.25 / 5.9% increase over December, 2011
Source: Canadian Monthly Lodging Outlook by STR & HVS

Yearly Comparison 2012 vs 2011
Occupancy +3.7%
Average Daily Rate +5.4%
Traffic at Edmonton & Calgary International Airports +7%
Visitor attendance at historic sites and museums +7.2%
Employment in the accommodation, food & beverage sector +5.2%
Source: Alberta Tourism, Parks and Recreation

NOVEMBER 2012

BC Liquor Industry

BC Market April 1 – November 24, 2012
Beer Sales – LRS +0.3% 45% marketshare
Spirits Sales – LRS +4.9% 34.7% marketshare
Wine Sales – LRS +8.1% 22% marketshare
Refreshment Bev – LRS +7.3% 52.8% marketshare
Source: BC Liquor Distribution Board

Alberta Hotels

Occupancy 64.7% / 2.4% increase from 2011
Average Daily Rate $135.54 / 4.1% increase from 2011
RevPar $87.73 / 8.1% increase from 2011
Source: Canadian Monthly Lodging Outlook by STR & HVS

BC Hotels

Occupancy 49.5% / 1.8% decrease from 2011
Average Daily Rate $117.63 / 3.1% decrease from 2011
RevPar $58.21 / 6.6% decrease from 2011
Source: Canadian Monthly Lodging Outlook by STR & HVS

BC Tourism Indicators

– Inbound air passenger volumes up 3.7% (Oct YTD) to YVR, including Domestic (up 4.0%), Transborder (up 3.5%), Asia Pacific (up 3.5%), and Europe (up 5.7%)
– Total US Overnight Visitor Arrivals to BC up 0.5% (Oct YTD)
– Other International Overnight Visitor Arrivals up 2.7% (Oct YTD)
– Food Services & Drinking Place Receipts up 2.7% (Oct YTD)
Source: Tourism BC, Ministry of Jobs, Tourism & Skills Training

OCTOBER 2012

BC Hotels

Occupancy 58.4% / 2.0% increase over 2011
Average Daily Rate $125.57 / 3.1% increase over 2011
RevPar $73.31 / 6.8% increase over 2011
Source: Canadian Monthly Lodging Outlook by STR & HVS

Alberta Hotels

Occupancy 66.8% / 3.4% increase from 2011
Average Daily Rate $136.17 / 4.7% increase from 2011
RevPar $91.02 / 10.3% increase from 2011
Source: Canadian Monthly Lodging Outlook by STR & HVS

BC Liquor Industry

Drinking places sales (nationally)
August to September 2012 +1.3%
September 2011 to September 2012 +4.3%

Total food services and drinking places sales in BC
August to September 2012 +1.8%
September 2011 to September 2012 +4.2%
Source: The Daily, Friday, November 30, 2012 – Statistics Canada

SEPTEMBER 2012

Alberta Hotels

Occupancy 72.4% / 2.6% increase over 2011
Average Daily Rate $139.93 / 4.3% increase over 2011
RevPar $105.61 / 8.1% increase over 2011
Source: Canadian Monthly Lodging Outlook by STR & HVS

BC Hotels

Occupancy 70.5% / 0.7% decrease from 2011
Average Daily Rate $138.17 / 1.2% decrease from 2011
RevPar $97.38 / 2.2% decrease from 2011
Source: Canadian Monthly Lodging Outlook by STR & HVS

BC Liquor Industry

Retail Sales – % change 3rd quarter 2011 vs 3rd quarter 2012
Beer: Breweries with Annual Production over 15,000 and up to 160,000HL     Draft +19.4%    Packaged +13.3%
Breweries with Annual Production up to 15,000HL                               Draft +16.8%    Packaged +35.8%
Beer – Imported: US  -3.8% Mexico +7.5% Belgium +3.2% Ireland +10.6%
Cider: Domestic +21.9%    Imported +7.1%
Wine:  Domestic – Table Wine Rose +14.2% Sparkling Wine +7.1% Table Wine White +4.0%
Source: Liquor Distribution Branch Quarterly Market Review

AUGUST 2012

BC Liquor Industry

Product Category Sales in litres – year-to-date ending August 25

Beer: LRS 54,892,664 -1.5% 33.8% marketshare

Licensee 25,511,584 -4.5% 20.6% marketshare

Refreshment Beverage – LRS 7,644,267 +9.1% 52.7% marketshare

     Licensee   1,051,297 -3.6% 7.2% marketshare
Spirits: LRS   3,355,437 +4.4% 33.8% marketshare
Licensee   1,274,244 -0.8% 12.8% marketshare
Wine:   LRS 6,403,261 +5.8% 25.1% marketshare
Licensee 3,433,926 -.2.% 13.4% marketshare

Product Category Sales – Year-to-date ending August 25

Beer: LRS $234,414,716 45.3% marketshare -1.1%

Licensee $96,563,817 18.7% marketshare -3.2%
Refreshment Beverage: LRS $36,680,065 53.0% marketshare +8.8%
Licensee $5,284,291 7.6% marketshare -3.6%
Spirits: LRS $104,737,683 33.7% marketshare +5.3%
Licensee $41,295,185 13.3% marketshare -0.1%
Wine: LRS $82,501,488 21.9% marketshare +7.4%
Licensee $56,555,556 15.0% marketshare -2.1%
Source: Liquor Distribution Branch

Alberta Hotels

Occupancy 73.1% / 4.4% increase over 2011
Average Daily Rate $147.35 / 3.6% increase over 2011
RevPar $107.75 / 10.2% increase over 2011
Source: Canadian Monthly Lodging Outlook by STR & HVS

BC Hotels

Occupancy 79.7% / 1.1% increase from 2011
Average Daily Rate $146.33 / 0.9% decrease from 2011
RevPar $116.67 / 0.5% increase from 2011
Source: Canadian Monthly Lodging Outlook by STR & HVS

JULY 2012

Alberta Hotels

Occupancy 73.6% / 2.8% increase over 2011
Average Daily Rate $156.35 / 5.6% increase over 2011
RevPar $115.03 / 9.8% increase over 2011
Source: Canadian Monthly Lodging Outlook by STR & HVS

BC Hotels

Occupancy 74.6% / 2.4% decrease from 2011
Average Daily Rate $145.99 / 0.1% decrease from 2011
RevPar $108.97 / 3.1% decrease from 2011
Source: Canadian Monthly Lodging Outlook by STR & HVS

BC Liquor Industry

Total market sales in litres – 2nd quarter ending June 30
Beer 65,584,911 -2.1%
Coolers & Ciders 6,904,429 +2.1%
Spirits 5,369,028 -1.7%
Wine 14,040,123 +2.6%
Source: Liquor Distribution Branch Quarterly Market Review

JUNE 2012

Alberta Hotels

Occupancy 70.2% / 4.5% increase over 2011
Average Daily Rate $148.23 / 3.9% increase over 2011
RevPar $104.03 / 11.0% increase over 2011
Source: Canadian Monthly Lodging Outlook by STR & HVS

BC Hotels

Occupancy 67.4% / 2.7% decrease from 2011
Average Daily Rate $138.29 / 3.1% decrease from 2011
RevPar $93.27 / 6.9% decrease from 2011
Source: Canadian Monthly Lodging Outlook by STR & HVS

MAY 2012

BC Liquor Industry

On a rolling 12 month basis ending May 31, 2012, total market dollar sales are up 2.2% and total volume is up 0.2% over the same period last year. Domestic wine has risen 2.1% and import wine has risen 5.6%. Spirits are up slightly at 2.9%.

Spirits – Vodka 2.5% Canadian Whisky 1.1% American Whisky 16.1% Rum 0.8% Gin 3.2% Scotch – Blended -1.2% Scotch – Malt 8.3% Liqueurs 0.7% Tequila 6.5% Brandy -2.3%
Total Spirits Market 2.9%

Wine – Argentina 7.4% Australia (largest marketshare in wine category) -2.1% British Columbia 2.0% Chile -0.2% France 10.5% Italy 5.7% New Zealand 21.2% South Africa -2.7% Spain 10.8% USA 11.3%
Total Wine Market 4.0%

Beer – Commercial Brewery Domestic Packaged 0.4% Domestic Draft -3.2% Import Packaged -10.1% Import Draft 4.9% Cottage Brewery 17.0%
Total Beer Market -0.1%

Refreshment Beverages – Cider 7.6% Coolers 2.0%
Total Refreshment Market 4.3%

Alberta Hotels

Occupancy 64.5% / 4.2% increase over 2011
Average Daily Rate $137.03 / 3.6% increase over 2011
RevPar $88.43 / 10.8% increase over 2011
Source: Canadian Monthly Lodging Outlook by STR & HVS

BC Hotels

Occupancy 66.3% / 0.3% decrease from 2011
Average Daily Rate $139.67 / 3.0% decrease from 2011
RevPar $92.55 / 3.5% decrease from 2011
Source: Canadian Monthly Lodging Outlook by STR & HVS

APRIL 2012

Alberta Hotels

Occupancy 60.1% / 3.3% increase over 2011
Average Daily Rate $133.05 / 3.7% increase over 2011
RevPar $79.90 / 9.6% increase over 2011
Source: Canadian Monthly Lodging Outlook by STR & HVS

BC Hotels

Occupancy 59.0% / 1.9% increase over 2011
Average Daily Rate $128.42 / 2.7% increase over 2011
RevPar $75.75 / 6.0% increase over 2011
Source: Canadian Monthly Lodging Outlook by STR & HVS

MARCH 2012

BC Liquor Industry

Independent liquor stores in BC sold over $992 M of liquor products in the year ending March 31, 2012, which was $41 M over 2011 as LRSs continue taking marketshare from BC’s government stores.

Licensee Retail Stores annual sales as of 3/31/12:
Beer $491 M, 2.6% increase over 2011, 43.6% marketshare
Spirits $245 M, 4.3% increase over 2011, 31.7% marketshare
Wine $192 M, 8.7% increase over 2011, 21.1% marketshare
Refreshment $64 M, 6.1% increase over 2011, 51.1% marketshare

Licensee annual sales as of 3/31/12:
Beer $228 M, 1.7% increase, 20.3% marketshare
Spirits $99 M, 0.9% increase, 12.9% marketshare
Wine $135 M, 2.7% increase, 14.9% marketshare
Refreshment $11 M, 0.1%, 9% marketshare

BC’s total market sales in litres from Apr 1/11- Mar 31/12:
Beer 272,468,536 / 0.01% increase
Coolers & Ciders 26,041,484 / 1.44% increase
Spirits 24,178,684 / 0.77% increase
Wine 61,618,281 / 2.35% increase
Source: BC Liquor Distribution Branch

Alberta Hotels

Occupancy 64.5% / 3.0% increase over 2011
Average Daily Rate $133.49 / 2.2% increase over 2011
RevPar $86.07 / 7.1% increase over 2011
Source: Canadian Monthly Lodging Outlook by STR & HVS

Calgary & Edmonton are forecasted to have 3% RevPar growth in 2012
Markets that had over 65% occupancy in 2012:
Calgary Airport, Downtown Calgary, Calgary Northwest, Downtown Edmonton
The Barlow Trail closure in April 2011 has spurned considerable interest in new hotel construction north of YYC. There’s also a lot of activity in the Nisku/Leduc/YEG area. New room construction in 2012 is concentrated in Edmonton and Calgary.
Source: PKF Consulting

Real GDP Growth Forecast for Alberta: 3.1%
Source: ScotiaBank Group

BC Hotels

Occupancy 59.8% / 3.5% increase over 2011
Average Daily Rate $130.26 / 4.1% increase over 2011
RevPar $77.87 / 10.5% increase over 2011
Source: Canadian Monthly Lodging Outlook by STR & HVS

Vancouver is forecasted to have 1% RevPar growth in 2012
Markets that had over 65% occupancy in 2011: Vancouver Airport, Downtown Vancouver
Source: PKF Consulting

Real GDP Growth Forecast for BC: 2.2%
Source: ScotiaBank Group

FEBRUARY 2012

BC Liquor Industry

BC’s 672 private liquor store (LRS) sales from Apr 1/11- Feb 25/12:
Refreshment Beverage $59,254,613 / 5.6% increase* / 51.1% marketshare
Beer $449,959,822/ 2.2% increase* / 43.7% marketshare
Wine $173,877,391 / 7.5% increase* / 20.9% marketshare
Spirits $223,571,433 / 3.6% increase* / 31.6% marketshare
*change over same period in 2011
Source: BC Liquor Distribution Branch

Total Receipts in Aug for F&B were $601.8 million up 7.0% over 2010
Source: Statistics Canada, Food Services and Drinking Places

BC Hotels

Occupancy 78.3% / 2.8% increase over 2010
Average Daily Rate $147.91 / 2.3% increase over 2010
RevPar $115.76 / 5.1% increase over 2010
Source: Canadian Monthly Lodging Outlook by STR & HVS

US Business Travel

The GDS travel database shows month bookings for conferences and business-related travel in the US have grown each month since July 2010.
Source: Industry Trends, Scotiabank, August 2011

Sales of domestic rose table wine rose 9.5% and domestic sparkling wine rose 8.2%. Imported rose table wine increased 7.4% and imported sparkling rose 9.8%.

7.2% increase from March 2016 to March 2017.

Sales in beer, wine and liquor stores across Canada were $1,862 million, which is a 0.3% decrease.

There’s a principle in behavioural sciences that it takes people about six months to adapt to major change. There are various stages, but the general model shows that humans are incredibly resilient and, after a half a year, we will have not only accepted the change, but our minds and bodies will operate as if it were our default state

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