official Media of ABLE BC


The Quarterly Pour

The Quarterly Pour is distributed to all independent liquor stores, rural agencies, pubs, bars, lounges, and nightclubs in BC. With informative articles that educate owners and managers, this high quality niche publication reaches over 2,850 buyers in the liquor industry.


Owners and General Managers responsible for buying liquor, products, and services for their private liquor stores, pubs, and bars across BC are mailed The Quarterly Pour each quarter. These buyers are sourcing new and unique products and have decision-making authority. Secondary readership is by bartenders, servers, and liquor store staff who influence the buying decision.


By subscription and controlled circulation

  • Pubs, Bars, Lounges & Nightclubs - 1,800
  • All Independent Liquor Stores - 890
  • Suppliers and Industry Contacts - 200


  • Published quarterly
  • 2,890 copies per issue

Digital Circulation & Online Presence

The Quarterly Pour is also emailed out each quarter and all ads have hyperlinks that can be directed to a specific landing page. The magazine is also posted on ABLE BC's website and EMC's site.

“Liquor Retailer & The Publican help us sell to all the liquor stores across Alberta & BC. We have built awareness of our portfolio and developed new accounts from our ads.”
- Tim Wispinski, President, The Drinks List