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Mobile Barcodes

By: Joyce Hayne
  • Quick Response (QR) Codes – Add a QR code to your ad and buyers with camera-enabled smartphones can immediately access your website, subscribe to a newsletter, download an MP3, dial a phone number, register for an event, or take another action. These mobile barcodes are cool and in one click launch compelling content. 22% of Fortune 500 companies are incorporating them into their media campaigns. It’s low cost to implement them since the software to generate the code is available for free online. You can also accurately measure how many readers used the code.
  • Microsoft Tags – These custom tags incorporate colour so they can tie in with your company’s brand image. The analytics will let you know when, where and how your tags were used.

Try incorporating mobile barcodes into your next ad, so buyers can quickly get more information.