EDITORIAL CALENDAR

2025 Editorial Calendar

SPRING

Non-alcoholic Draught - As the non-alcoholic category expands, what does the demand for non-alcoholic draught look like?
BC Wines – What is the state of the BC wine industry and how are they surviving harsh winters that devastate their vines?
Attracting Gen Z – How can you attract the youngest generation into your pub and liquor store, and what are they looking for?
Liquor Delivery - Best practices for delivering liquor and determining who should do it.

SUMMER

Food Trends – What are the latest trends on the international food scene?
Creating an Enticing Atmosphere – How can you build an atmosphere that entices new customers to come in and retains existing patrons?
Is Tech Killing Service? Building a rapport with customers and tailoring tech to enhance customer service rather than kill it.
Marketing on a Shoestring – How can you compete with chains that have big budgets?

FALL

Excise Taxes - What are excise taxes and why does each category pay different amounts?
Engaging your Neighbourhood – How can you engage with your neighbouring businesses and residents to build loyalty?
Maintaining Equipment – From cleaning beer lines and glasswashers to coffee machines, what can you do yourself and when do you call the pros?
E-commerce – Tips for building an e-commerce site for your liquor store or pub.

WINTER

Creating a Promotions/Special Events Calendar – Plan and execute a calendar of events for next year.
De-escalating Conflict – Best practices for reducing conflict between customers.
The At-home Bartender – How can you layout your store to make it easy for the at-home bartender to create crafty cocktails?
Social Media – Develop social media campaigns to drive new business and build loyalty.