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BC Liquor Industry Trends – April – June 2022

By: Source: BC Liquor Distribution Branch

Wholesale Liquor Sales April – June 2022

Litres % increase/decrease over previous quarter % increase/decrease over previous year

Beer – BC Commercial 34,214,712 22.4% -7.2%
Beer – BC Micro Brew 8,566,303 32.1% 4.4%
Beer – BC Regional 13,798,902 30.6% 1.6%
Beer – Import 6,229,222 27.4% -1.1%
Cider – Domestic & Import 4,627,726 41.6% -11.2%
Coolers 20,690,932 65.5% -12.5%
Gin 553,694 46.7% 0.1%
Rum 913,358 22.1% 3.0%
Tequila 482,361 60.0% 19.5%
Vodka 2,473,229 23.2% 1.0%
Whiskey 1,969,576 20.9% 9.3%
Wine – BC 10,257,290 22.2% -0.6%
Wine – Canadian 242,602 1.3% -17.5%
Wine – USA 1,773,325 17.3% 1.6%
Wine Total 19,140,409 19.0% -0.4%

Hospitality Liquor Sales April – June 2022

Litres % increase/decrease over previous quarter % increase/decrease over previous year

Beer – BC Commercial 4,947,219 30.1% 29.5%
Beer – BC Micro Brew 2,996,553 36.3% 19.4%
Beer – BC Regional 3,081,740 36.4% 19.0%
Beer – Import 1,048,421 34.7% 48.5%
Cider – Domestic & Import 623,331 50.8% 12.1%
Coolers 620,129 115.6% -28.7%
Gin 104,871 56.7% 45.6%
Rum 109,956 60.1% 25.7%
Tequila 180,920 67.3% 37.2%
Vodka 309,354 47.6% 36.2%
Whiskey 153,046 36.7% 78.7%
Wine – BC 1,364,499 51.3% 15.0%
Wine – Canadian 29,430 100.3% -32.2%
Wine – USA 182,296 44.8% 28.7%
Wine Total 2,451,693 49.0% 19.3%

While ciders grew in the hospitality sector compared to last year’s sales, it’s interesting to note that the same trend did not reflect in wholesale sales, which saw a significant decline. Coolers declined year-over-year (YOY) in both sectors.
Gin is another anomaly where hospitality sales jumped 45.6% YOY yet only grew 0.1% in wholesale.
Tequila has continued to show strong growth in both sectors YOY and over last quarter, so it doesn’t seem to be impacted by seasonality as much as other spirits. Its smokier cousin mezcal has also done well, especially among hipsters and cocktail aficionados.
Although BC wine was 15% higher in hospitality sales than last year, that trend did not appear in wholesale sales which declined slightly.