Boosting Your Sales Team’s Morale

By: Colleen Francis

Want to boost your sales team’s morale?

I don’t blame you. Let’s face it, the top sales teams have no shortage of morale on their side.

When you picture a high-performance sales team in your head, do you see a group of sulking, tired individuals who are struggling to even pick up the phone or answer an email?

Of course not.

We all know that happy, motivated, and proud salespeople tend to be the same ones who deliver the results. There is a plethora of different ways to boost morale in your sales team, most of which, you’ve probably already heard of or have tried applying in the past—perhaps with no noticeable improvement.

But there’s one tool, often used for other purposes, that can motivate and inspire your team—and you’ve perhaps never thought of using it internally.

Enough suspense. Leverage your testimonials!

Leverage Testimonials to Boost Your Sales Team’s Morale

Yes, while testimonials are normally used externally to attract new buyers, using them internally has a wide range of benefits that are often overlooked. One of these benefits is a culture that promotes greater sales and results from your reps.

Think about it, if a client provides you with a testimonial on the success they were able to achieve because of your company or a specific rep, and you share this story within your team, you are promoting more of the same behaviour. You will inspire the rest of your sales team to create similar outstanding results because not only will they know it’s possible and within their grasp, but they’ll realize that their work is appreciated and recognized publicly—both inside and outside of your company.

The result of this? Increased morale, better customer service, friendlier interactions between your team, and other positive outcomes that lead to greater sales in your organization.

By the way, don’t think you need to show testimonials exclusively to your sales team. This surprising morale-boosting tool should be distributed and used across your entire organization.

Take it a step further. When a client sends you an email praising your organization’s work, do you keep it to yourself or do you let the specific individual in charge of that account know of their good work? When a customer mentions in passing that they were so impressed with the service that a particular rep gave them, do you just take a mental note or do you relay that positive comment with the rep?

Why miss out on opportunities to praise your team?

Let your people see the kind of results they and their peers are creating, celebrate them, and watch your morale (and your sales) soar to new heights!